Theo Lindfors
Founding Marketer
14 posts
Creative Brief Template: A Copy-and-Paste Brief for Ads and Content
A one-page creative brief template for ads and content, a filled-in paid social example, a short UGC creator version, and the mistakes that waste the most budget.
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Creative Strategy: What It Is, How It Works, and a Template You Can Copy
Creative strategy decides what your next ad says, who it's for and why it should work. The full loop, a template you can copy, and three brand examples.
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Creative Testing: A Simple Framework for Meta Ads, Plus the Best Platforms
Most ad accounts run out of winning ads long before they run out of budget. A simple creative testing framework, how to test on Meta after Andromeda, and the platforms that help.
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Facebook Ads Report Template: What to Include, an Example, and How to Build It
Copy our Facebook ads report template, see a filled example, and learn how to build it in Ads Manager, Google Sheets or Excel. Or describe it once and let Lemonado build it.
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Meta Andromeda: What Changed and What to Do About Your Ads
Andromeda decides which of your Meta ads even get a shot at the auction. What it is, what changed for advertisers, and how to tell if your ads look too alike.
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Static Ads: What They Are, 8 Formats That Work, and Examples
Static ads are cheap to make and fast to test, and they run next to video in plenty of Meta accounts. The formats that work, brand examples, how to write the headline, how to test them and the sizes to use.
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Ad Fatigue: How to Spot It, Prove It, and Fix It
Your best ad is dying and most teams find out a week late. How to spot real ad fatigue, tell it apart from look-alikes, fix it, and the Routine we use to catch it.
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Competitor Ads: How to Find and Research Them on Every Platform
Every competitor ad is public. Here is where to find them on each platform, how to tell which ones are winning, and how to turn them into ideas you can test.
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Lemonado is out of beta
Lemonado is out of beta. Connect your ads, analytics, and CRM, and hand it the weekly work: keyword clean-ups, client reports, creative reads, and the answer to why CPA moved.
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AI Digital Marketing: How Agentic AI Changes the Daily Work
AI is transforming how we work with digital marketing. Agentic AI means that we create systems that watch your numbers for you, report back, and answer from live data.
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AI in Advertising: How to Use It Effectively in 2026
Using AI in advertising well means catching spend, creative, and tracking issues before a client does. Here are the best tips.
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AI Marketing Automation: How AI Agents Run the Workflows
AI marketing automation is moving from rigid workflows to AI agents. Here is how agentic marketing automation works, and how to start.
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What Is AI Marketing? How to Use AI in Marketing in 2026
AI marketing works best when your data sits in one place and you can chat with it. Here is what it is, how to use it, and how to start.
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How Marketers Use Claude Code and Codex: Better Tooling Without the Plumbing
Marketers are running Claude Code and Codex for ad generation, SEO, and reporting. The real unlock isn't the prompt, it's safe, cross-account access to live data.
Theo LindforsLearn more →Stop fighting with data. Start feeding your AI.
Connect your data to AI and free your team from reporting and busywork.