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Connect HubSpot to Claude

  • What does a deal cost by channel?

Ask Claude which campaigns bring HubSpot deals, not just leads, and what each deal costs. Lemonado connects them in about 2 minutes, no API keys needed.

Try free with $150 in creditsAdd to Claude
MCPhttps://mcp.lemonado.io/mcp

Why connect HubSpot to Claude?

HubSpot knows which leads became deals. The ad platforms know what each lead cost. Claude with Lemonado reads both, so it can follow a lead from the campaign that found it to the deal it closed, and build the answer as an artifact for the next pipeline review.

  • All your HubSpot data

    Contacts and their original source, ready to ask about.

  • Always today's numbers

    Deals, pipelines, stages and amounts, synced from HubSpot automatically, so answers use today's numbers.

  • Connect all your tools

    Questions like "What does a deal cost?" use HubSpot and LinkedIn Ads, Google Ads at once.

How to connect HubSpot to Claude

Add to Claude

Before you start

  • A HubSpot account you can sign in to
  • A Claude account
  • A Lemonado account (the free trial works)
  1. 1

    Connect HubSpot in Lemonado

    In Lemonado, open Connectors, find HubSpot and sign in. Sign in with a HubSpot user that can see contacts and deals, then pick the account if you have more than one.

  2. 2

    Turn on external access

    In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.

    text
    https://mcp.lemonado.io/mcp
  3. 3

    Open Claude's connectors

    Go to claude.ai and open Customize → Connectors. Click + Add, then Add custom connector.

  4. 4

    Add Lemonado

    Name it Lemonado and paste the server URL. Continue, review the sign-in settings Claude detects, and choose Sign in now.

    text
    https://mcp.lemonado.io/mcp
  5. 5

    Sign in and turn it on

    Approve access in the Lemonado window. Back in Claude, open a new chat and switch Lemonado on from the connectors menu.

  6. 6

    Ask Claude about HubSpot

    Try "Using HubSpot deals and our Google Ads and LinkedIn Ads spend, what did a won deal cost by channel last quarter? Make an artifact I can share." Or ask: "What does the funnel look like?" or "Who should sales call first?"

Good to know

  • Custom connectors work on Claude Free, Pro, Max, Team and Enterprise. Free accounts can add one.
  • On Team and Enterprise, an owner adds the connector first under Organization settings → Connectors → Add → Custom → Web. Members then connect their own accounts.
  • Remote connectors belong to your Claude account, so the same connection shows up in Claude Desktop and Cowork. Requests come from Anthropic's cloud, not your computer.

What can Claude do with HubSpot?

Claude reads your HubSpot numbers, explains what moved and turns the answer into an artifact you can share.

Claude logoClaude

Using HubSpot deals and our Google Ads and LinkedIn Ads spend, what did a won deal cost by channel last quarter? Make an artifact I can share.

Done. Google Ads: $2,100 per won deal. LinkedIn: $3,900, but LinkedIn deals are 2.4x bigger. The artifact shows cost and revenue per deal by channel and month.

Source: HubSpot + ads

Connect HubSpot to another AI app.

Other integrations for Claude

All Claude integrations

Reading this as an AI agent?

Everything an agent needs to set this up, in plain text. Paste this page's link into Claude and ask it to connect you, or copy the block.

For agents · markdown
# Connect HubSpot to Claude (Lemonado MCP)

- Server URL: https://mcp.lemonado.io/mcp
- Transport: Streamable HTTP
- Auth: OAuth; the user signs in to Lemonado in the browser. No API keys.
- In Lemonado: connect the HubSpot account. Sign in with a HubSpot user that can see contacts and deals, then pick the account if you have more than one.
- In Claude: Customize → Connectors → Add custom connector

```text
https://mcp.lemonado.io/mcp
```

One-click install: https://claude.ai/directory/lemonado

First question to try: "Using HubSpot deals and our Google Ads and LinkedIn Ads spend, what did a won deal cost by channel last quarter? Make an artifact I can share."

More: https://lemonado.io/integrations/hubspot · https://lemonado.io/llms.txt
FAQ

Frequently Asked Questions

Use HubSpot's own connector if you only ask about the CRM. Use Lemonado when the question needs ad spend or analytics too, like cost per deal or which campaigns bring pipeline. You can also add both to Claude.

Yes. HubSpot's official MCP server is hosted, so Claude can use it too. It covers HubSpot only. Lemonado covers HubSpot plus your ad platforms, GA4 and the rest of your stack in one connection, so Claude can answer questions across them.

In Claude, open Customize → Connectors and check that Lemonado says Connected, then switch it on from the connectors menu in the chat. In Lemonado, check that HubSpot is connected and External tools is on for the company. If deals or contacts are missing, check your HubSpot user's permissions. HubSpot only shares records that user can view.

Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Google Ads and LinkedIn Ads spend next to HubSpot deals created and won, by campaign, last quarter."

MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.

See plans and pricing

Still have a question?

Shoot us an email at hello@lemonado.io.

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