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Connect GA4 to Claude

  • What moved conversions?

Ask Claude why your GA4 conversions changed, and get the answer from your live property, not a screenshot. Lemonado connects them in about 2 minutes, no API keys needed.

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MCPhttps://mcp.lemonado.io/mcp

Why connect GA4 to Claude?

GA4 makes you click through explorations to answer simple questions. Claude with Lemonado reads sessions, key events and landing pages directly, explains what moved and puts your ad spend next to it.

  • All your GA4 data

    Sessions, users and engagement, ready to ask about.

  • Always today's numbers

    Landing pages and page paths, synced from GA4 automatically, so answers use today's numbers.

  • Connect all your tools

    Questions like "What does a conversion cost by channel?" use GA4 and Google Ads, Search Console at once.

How to connect GA4 to Claude

Add to Claude

Before you start

  • A Google Analytics account you can sign in to
  • A Claude account
  • A Lemonado account (the free trial works)
  1. 1

    Connect Google Analytics in Lemonado

    In Lemonado, open Connectors, find Google Analytics and sign in. Choose the GA4 property your site sends data to. The property, not the account, holds the data.

  2. 2

    Turn on external access

    In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.

    text
    https://mcp.lemonado.io/mcp
  3. 3

    Open Claude's connectors

    Go to claude.ai and open Customize → Connectors. Click + Add, then Add custom connector.

  4. 4

    Add Lemonado

    Name it Lemonado and paste the server URL. Continue, review the sign-in settings Claude detects, and choose Sign in now.

    text
    https://mcp.lemonado.io/mcp
  5. 5

    Sign in and turn it on

    Approve access in the Lemonado window. Back in Claude, open a new chat and switch Lemonado on from the connectors menu.

  6. 6

    Ask Claude about GA4

    Try "Our GA4 conversions fell this week. What changed, and which channel or landing page explains most of it? Make an artifact with the breakdown." Or ask: "Which pages leak paid traffic?" or "Where does checkout drop off?"

Good to know

  • Custom connectors work on Claude Free, Pro, Max, Team and Enterprise. Free accounts can add one.
  • On Team and Enterprise, an owner adds the connector first under Organization settings → Connectors → Add → Custom → Web. Members then connect their own accounts.
  • Remote connectors belong to your Claude account, so the same connection shows up in Claude Desktop and Cowork. Requests come from Anthropic's cloud, not your computer.

What can Claude do with GA4?

Claude reads your GA4 numbers, explains what moved and turns the answer into an artifact you can share.

Claude logoClaude

Our GA4 conversions fell this week. What changed, and which channel or landing page explains most of it? Make an artifact with the breakdown.

Key events fell 18%. Paid social explains 70% of it: /lp/rain-shell lost its add-to-cart button on mobile on Tuesday and now converts at 0.4%, down from 2.1%.

Source: Google Analytics

Connect GA4 to another AI app.

Other integrations for Claude

All Claude integrations

Reading this as an AI agent?

Everything an agent needs to set this up, in plain text. Paste this page's link into Claude and ask it to connect you, or copy the block.

For agents · markdown
# Connect Google Analytics to Claude (Lemonado MCP)

- Server URL: https://mcp.lemonado.io/mcp
- Transport: Streamable HTTP
- Auth: OAuth; the user signs in to Lemonado in the browser. No API keys.
- In Lemonado: connect the GA4 property. Choose the GA4 property your site sends data to. The property, not the account, holds the data.
- In Claude: Customize → Connectors → Add custom connector

```text
https://mcp.lemonado.io/mcp
```

One-click install: https://claude.ai/directory/lemonado

First question to try: "Our GA4 conversions fell this week. What changed, and which channel or landing page explains most of it? Make an artifact with the breakdown."

More: https://lemonado.io/integrations/google-analytics · https://lemonado.io/llms.txt
FAQ

Frequently Asked Questions

Not on its own. Add Lemonado as a custom connector, connect your GA4 property in Lemonado, and Claude can query it in any chat. Google's own Analytics MCP server runs locally and needs a Google Cloud project, so it doesn't work on claude.ai unless you host it.

Not easily. Google publishes an open-source Google Analytics MCP server (googleanalytics/google-analytics-mcp on GitHub). It's free, read-only and labeled experimental. It runs locally and needs a Google Cloud project with the Analytics Admin and Data APIs turned on. Claude needs a remote server, so you'd have to host it yourself. Lemonado is already hosted: add one URL and sign in.

In Claude, open Customize → Connectors and check that Lemonado says Connected, then switch it on from the connectors menu in the chat. In Lemonado, check that Google Analytics is connected and External tools is on for the company. If numbers look low, check that you picked the GA4 property for the right site. GA4 can take a day or two to finish processing recent data.

Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Cost per GA4 conversion by channel, using Google Ads and Meta spend."

MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.

See plans and pricing

Still have a question?

Shoot us an email at hello@lemonado.io.

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