Connect
Salesforce to
Claude
- What does pipeline cost by channel?
https://mcp.lemonado.io/mcpAsk Claude which campaigns create Salesforce pipeline and what each opportunity costs, then share it as an artifact. Lemonado connects them in about 2 minutes, no API keys needed.
https://mcp.lemonado.io/mcpWhy connect Salesforce to Claude?
Salesforce knows which leads became opportunities. Your ad platforms know what those leads cost. Through Lemonado, Claude sees both sides at once: it traces each opportunity back to the campaign that started it and lays the result out in an artifact sales and marketing can both open.
All your Salesforce data
Leads and their lead source, ready to ask about.
Always today's numbers
Opportunities, stages, amounts and close dates, synced from Salesforce automatically, so answers use today's numbers.
Connect all your tools
Questions like "What does an opportunity cost?" use Salesforce and HubSpot, LinkedIn Ads at once.
How to connect Salesforce to Claude
Before you start
- A Salesforce account you can sign in to
- A Claude account
- A Lemonado account (the free trial works)
- 1
Connect Salesforce in Lemonado
In Lemonado, open Connectors, find Salesforce and sign in. Connect with a Salesforce login whose profile can view leads, opportunities and campaigns. Sandbox orgs work too, if you want to try it there first.
- 2
Turn on external access
In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.
texthttps://mcp.lemonado.io/mcp - 3
Open Claude's connectors
Go to claude.ai and open Customize → Connectors. Click + Add, then Add custom connector.
- 4
Add Lemonado
Name it Lemonado and paste the server URL. Continue, review the sign-in settings Claude detects, and choose Sign in now.
texthttps://mcp.lemonado.io/mcp - 5
Sign in and turn it on
Approve access in the Lemonado window. Back in Claude, open a new chat and switch Lemonado on from the connectors menu.
- 6
Ask Claude about Salesforce
Try "Put last quarter's Google Ads and LinkedIn Ads spend next to new Salesforce pipeline and show how much pipeline each dollar bought, per channel, in an artifact." Or ask: "Can you build the QBR slide?" or "Which accounts are heating up?"
Good to know
- Custom connectors work on Claude Free, Pro, Max, Team and Enterprise. Free accounts can add one.
- On Team and Enterprise, an owner adds the connector first under Organization settings → Connectors → Add → Custom → Web. Members then connect their own accounts.
- Remote connectors belong to your Claude account, so the same connection shows up in Claude Desktop and Cowork. Requests come from Anthropic's cloud, not your computer.
What can Claude do with Salesforce?
Claude reads your Salesforce numbers, explains what moved and turns the answer into an artifact you can share.
Put last quarter's Google Ads and LinkedIn Ads spend next to new Salesforce pipeline and show how much pipeline each dollar bought, per channel, in an artifact.
Done. Each $1 on Google Ads bought $14 of pipeline, each $1 on LinkedIn $11, with LinkedIn deals 2.4x larger. The artifact charts both by month, with closed-won alongside.
Source: Salesforce + ads
Build an artifact for the QBR: marketing-sourced pipeline and closed-won by quarter for the last four quarters, from Salesforce.
Done. Marketing sourced 54% of pipeline and 47% of closed-won this year. Q3 was the best quarter for pipeline, Q2 for wins.
Source: Salesforce
Which target accounts in Salesforce had three or more new contacts engage with campaigns this month?
12 accounts. Four have no open opportunity yet, and two of those visited the pricing page twice this week.
Source: Salesforce
Group this year's closed-lost opportunities by loss reason and lead source, and tell me what stands out.
Paid social deals are lost to "No budget" twice as often. Deals from webinars are mostly lost to competitors, not budget.
Source: Salesforce
Which Salesforce campaigns influenced the most new opportunity value this quarter, and how much of it closed?
The Q3 webinar series influenced $640k of new pipeline, more than any paid campaign. 31% of it has closed so far, against 22% for paid search.
Source: Salesforce
Opportunities created from Google Ads and from LinkedIn Ads this year, by month, set against what we spent on each.
Google Ads: $1,150 per opportunity. LinkedIn: $2,800, but LinkedIn opportunities average $41k against $17k from search.
Source: Salesforce
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Other integrations for Claude
All Claude integrations- HubSpot in ClaudeAsk Claude, ChatGPT or Cursor which campaigns bring deals, with HubSpot next to your ad spend.
- LinkedIn Ads in ClaudeAsk Claude, ChatGPT or Cursor about LinkedIn campaigns, lead forms and who converts.
- Google Ads in ClaudeAsk Claude, ChatGPT or Cursor about your Google Ads campaigns, search terms and spend.
- Google Analytics in ClaudeAsk Claude, ChatGPT or Cursor about GA4 traffic, conversions and funnels, next to your ad spend.
- Semrush in ClaudeAsk Claude, ChatGPT or Cursor about rankings and keyword gaps, with Search Console and Google Ads in the same answer.
- Ahrefs in ClaudeAsk Claude, ChatGPT or Cursor about backlinks and top pages, with Search Console and GA4 next to them.
Reading this as an AI agent?
Everything an agent needs to set this up, in plain text. Paste this page's link into Claude and ask it to connect you, or copy the block.
# Connect Salesforce to Claude (Lemonado MCP) - Server URL: https://mcp.lemonado.io/mcp - Transport: Streamable HTTP - Auth: OAuth; the user signs in to Lemonado in the browser. No API keys. - In Lemonado: connect the Salesforce org. Connect with a Salesforce login whose profile can view leads, opportunities and campaigns. Sandbox orgs work too, if you want to try it there first. - In Claude: Customize → Connectors → Add custom connector ```text https://mcp.lemonado.io/mcp ``` One-click install: https://claude.ai/directory/lemonado First question to try: "Put last quarter's Google Ads and LinkedIn Ads spend next to new Salesforce pipeline and show how much pipeline each dollar bought, per channel, in an artifact." More: https://lemonado.io/integrations/salesforce · https://lemonado.io/llms.txt
Frequently Asked Questions
If your Salesforce admin has set up the hosted MCP servers and your questions stay inside the CRM, those are enough. Lemonado is the better fit when pipeline questions need the ad side too: spend per opportunity, or which campaign started a deal. Nothing stops you from having both in Claude.
Yes. Salesforce's hosted MCP servers is hosted, so Claude can use it too. It covers Salesforce only. Lemonado covers Salesforce plus your ad platforms, GA4 and the rest of your stack in one connection, so Claude can answer questions across them.
In Claude, open Customize → Connectors and check that Lemonado says Connected, then switch it on from the connectors menu in the chat. In Lemonado, check that Salesforce is connected and External tools is on for the company. If records are missing, check that user's profile and sharing rules. Salesforce only shares what that user can see, and your edition needs API access.
Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Opportunities created from Google Ads and from LinkedIn Ads this year, by month, set against what we spent on each."
MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.
Still have a question?
Shoot us an email at hello@lemonado.io.
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