Why connect HubSpot to ChatGPT?
Building a HubSpot report for every new question takes time, and most people end up exporting contacts into ChatGPT. With Lemonado, ChatGPT reads contacts, deals and lifecycle stages live, and can put Google Ads or LinkedIn spend next to them.
All your HubSpot data
Contacts and their original source, ready to ask about.
Always today's numbers
Deals, pipelines, stages and amounts, synced from HubSpot automatically, so answers use today's numbers.
Connect all your tools
Questions like "What does a deal cost?" use HubSpot and LinkedIn Ads, Google Ads at once.
How to connect HubSpot to ChatGPT
Before you start
- A HubSpot account you can sign in to
- A ChatGPT account
- A Lemonado account (the free trial works)
- 1
Connect HubSpot in Lemonado
In Lemonado, open Connectors, find HubSpot and sign in. Sign in with a HubSpot user that can see contacts and deals, then pick the account if you have more than one.
- 2
Turn on external access
In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.
texthttps://mcp.lemonado.io/mcp - 3
Open ChatGPT plugins
Go to chatgpt.com/plugins. Select + and choose Add custom MCP server.
- 4
Add Lemonado
Name it Lemonado, add a short description, and paste the server URL under Connection. Set authentication to OAuth.
texthttps://mcp.lemonado.io/mcp - 5
Create the plugin
Review the acknowledgement and select Create as a plugin. Check the tools ChatGPT discovers, then install it.
- 6
Ask ChatGPT about HubSpot
Start a new chat, type @ and pick Lemonado. Sign in to Lemonado when ChatGPT asks. Try "@Lemonado Where in the funnel do our HubSpot leads stall this quarter? Show conversion and days at each stage, by original source." Or ask: "How's the pipeline this week?" or "Can you write the board update?"
Good to know
- Your ChatGPT account and workspace settings decide whether you can add custom MCP servers. Workspace admins can turn it off.
- Older guides point to Settings → Apps → Developer mode. OpenAI has replaced that flow with Plugins.
What can ChatGPT do with HubSpot?
ChatGPT reads your HubSpot numbers when you pick @Lemonado, and writes the update, the summary or the next step for you.
@Lemonado Where in the funnel do our HubSpot leads stall this quarter? Show conversion and days at each stage, by original source.
MQL to SQL is the weak step: 18% convert. Paid social leads stall most, with 9% reaching SQL against 24% from organic search.
Source: HubSpot
@Lemonado Summarise this week's HubSpot pipeline for the Monday meeting: new deals, deals won and anything stuck.
11 new deals worth $96k, 3 won for $41k. 4 deals have sat in Proposal for over 30 days, all owned by the same rep.
Source: HubSpot
@Lemonado Draft the marketing part of the quarterly board update using HubSpot pipeline and our ad spend.
Draft ready: marketing sourced 58% of new pipeline ($1.2M) on $186k of ad spend. LinkedIn deals are fewer but 2.4x larger than search deals.
Source: HubSpot
@Lemonado How many HubSpot contacts created this month share an email domain and company name with an existing contact?
212 of 1,080 new contacts match an existing company. 68 are exact duplicates from people filling in two forms.
Source: HubSpot
Where in the funnel do our MQLs stall? Show conversion and average days at each stage.
MQL to SQL is the weak step: 18% convert, and the ones that do take 11 days. SQL to closed-won is healthy at 31%.
Source: HubSpot
Compare LinkedIn's reported leads with HubSpot contacts that list LinkedIn as the source last month.
LinkedIn reports 212 leads, HubSpot has 168. Most of the gap is duplicate form fills from existing contacts.
Source: HubSpot
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Other integrations for ChatGPT
All ChatGPT integrations- Google Ads in ChatGPTAsk Claude, ChatGPT or Cursor about your Google Ads campaigns, search terms and spend.
- Meta Ads in ChatGPTAsk Claude, ChatGPT or Cursor about your Facebook and Instagram ads, creatives and results.
- Google Analytics in ChatGPTAsk Claude, ChatGPT or Cursor about GA4 traffic, conversions and funnels, next to your ad spend.
- Google Search Console in ChatGPTAsk Claude, ChatGPT or Cursor about your search queries, rankings and lost clicks.
- Google Sheets in ChatGPTUse your media plans, targets and offline sales sheets in Claude, next to live ad data.
- LinkedIn Ads in ChatGPTAsk Claude, ChatGPT or Cursor about LinkedIn campaigns, lead forms and who converts.
Reading this as an AI agent?
Everything an agent needs to set this up, in plain text. Paste this page's link into ChatGPT and ask it to connect you, or copy the block.
# Connect HubSpot to ChatGPT (Lemonado MCP) - Server URL: https://mcp.lemonado.io/mcp - Transport: Streamable HTTP - Auth: OAuth; the user signs in to Lemonado in the browser. No API keys. - In Lemonado: connect the HubSpot account. Sign in with a HubSpot user that can see contacts and deals, then pick the account if you have more than one. - In ChatGPT: Plugins → + → Add custom MCP server ```text https://mcp.lemonado.io/mcp ``` One-click install: https://chatgpt.com/plugins/plugin_asdk_app_69455664de448191bc42a9f6584d34e5 First question to try: "@Lemonado Where in the funnel do our HubSpot leads stall this quarter? Show conversion and days at each stage, by original source." More: https://lemonado.io/integrations/hubspot · https://lemonado.io/llms.txt
Frequently Asked Questions
Yes. HubSpot has its own ChatGPT connector for CRM questions. Lemonado connects HubSpot together with your ad platforms and GA4, so ChatGPT can answer questions like cost per deal or pipeline by campaign in one go.
Yes. HubSpot's official MCP server is hosted, so ChatGPT can use it too. It covers HubSpot only. Lemonado covers HubSpot plus your ad platforms, GA4 and the rest of your stack in one connection, so ChatGPT can answer questions across them.
Check that Lemonado is installed at chatgpt.com/plugins, then pick it with @ in a new chat. Workspace admins can turn custom plugins off. In Lemonado, check that HubSpot is connected and External tools is on for the company. If deals or contacts are missing, check your HubSpot user's permissions. HubSpot only shares records that user can view.
Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Compare LinkedIn's reported leads with HubSpot contacts that list LinkedIn as the source last month."
MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.
Still have a question?
Shoot us an email at hello@lemonado.io.
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