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Connect HubSpot to ChatGPT

  • Where are leads getting stuck?

Ask ChatGPT about your HubSpot pipeline, lead sources and stalled MQLs, with ad spend in the same answer. Lemonado connects them in about 3 minutes, no API keys needed.

MCPhttps://mcp.lemonado.io/mcp

Why connect HubSpot to ChatGPT?

Building a HubSpot report for every new question takes time, and most people end up exporting contacts into ChatGPT. With Lemonado, ChatGPT reads contacts, deals and lifecycle stages live, and can put Google Ads or LinkedIn spend next to them.

  • All your HubSpot data

    Contacts and their original source, ready to ask about.

  • Always today's numbers

    Deals, pipelines, stages and amounts, synced from HubSpot automatically, so answers use today's numbers.

  • Connect all your tools

    Questions like "What does a deal cost?" use HubSpot and LinkedIn Ads, Google Ads at once.

How to connect HubSpot to ChatGPT

Before you start

  • A HubSpot account you can sign in to
  • A ChatGPT account
  • A Lemonado account (the free trial works)
  1. 1

    Connect HubSpot in Lemonado

    In Lemonado, open Connectors, find HubSpot and sign in. Sign in with a HubSpot user that can see contacts and deals, then pick the account if you have more than one.

  2. 2

    Turn on external access

    In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.

    text
    https://mcp.lemonado.io/mcp
  3. 3

    Open ChatGPT plugins

    Go to chatgpt.com/plugins. Select + and choose Add custom MCP server.

  4. 4

    Add Lemonado

    Name it Lemonado, add a short description, and paste the server URL under Connection. Set authentication to OAuth.

    text
    https://mcp.lemonado.io/mcp
  5. 5

    Create the plugin

    Review the acknowledgement and select Create as a plugin. Check the tools ChatGPT discovers, then install it.

  6. 6

    Ask ChatGPT about HubSpot

    Start a new chat, type @ and pick Lemonado. Sign in to Lemonado when ChatGPT asks. Try "@Lemonado Where in the funnel do our HubSpot leads stall this quarter? Show conversion and days at each stage, by original source." Or ask: "How's the pipeline this week?" or "Can you write the board update?"

Good to know

  • Your ChatGPT account and workspace settings decide whether you can add custom MCP servers. Workspace admins can turn it off.
  • Older guides point to Settings → Apps → Developer mode. OpenAI has replaced that flow with Plugins.

What can ChatGPT do with HubSpot?

ChatGPT reads your HubSpot numbers when you pick @Lemonado, and writes the update, the summary or the next step for you.

ChatGPT logoChatGPT

@Lemonado Where in the funnel do our HubSpot leads stall this quarter? Show conversion and days at each stage, by original source.

MQL to SQL is the weak step: 18% convert. Paid social leads stall most, with 9% reaching SQL against 24% from organic search.

Source: HubSpot

Reading this as an AI agent?

Everything an agent needs to set this up, in plain text. Paste this page's link into ChatGPT and ask it to connect you, or copy the block.

For agents · markdown
# Connect HubSpot to ChatGPT (Lemonado MCP)

- Server URL: https://mcp.lemonado.io/mcp
- Transport: Streamable HTTP
- Auth: OAuth; the user signs in to Lemonado in the browser. No API keys.
- In Lemonado: connect the HubSpot account. Sign in with a HubSpot user that can see contacts and deals, then pick the account if you have more than one.
- In ChatGPT: Plugins → + → Add custom MCP server

```text
https://mcp.lemonado.io/mcp
```

One-click install: https://chatgpt.com/plugins/plugin_asdk_app_69455664de448191bc42a9f6584d34e5

First question to try: "@Lemonado Where in the funnel do our HubSpot leads stall this quarter? Show conversion and days at each stage, by original source."

More: https://lemonado.io/integrations/hubspot · https://lemonado.io/llms.txt
FAQ

Frequently Asked Questions

Yes. HubSpot has its own ChatGPT connector for CRM questions. Lemonado connects HubSpot together with your ad platforms and GA4, so ChatGPT can answer questions like cost per deal or pipeline by campaign in one go.

Yes. HubSpot's official MCP server is hosted, so ChatGPT can use it too. It covers HubSpot only. Lemonado covers HubSpot plus your ad platforms, GA4 and the rest of your stack in one connection, so ChatGPT can answer questions across them.

Check that Lemonado is installed at chatgpt.com/plugins, then pick it with @ in a new chat. Workspace admins can turn custom plugins off. In Lemonado, check that HubSpot is connected and External tools is on for the company. If deals or contacts are missing, check your HubSpot user's permissions. HubSpot only shares records that user can view.

Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Compare LinkedIn's reported leads with HubSpot contacts that list LinkedIn as the source last month."

MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.

See plans and pricing

Still have a question?

Shoot us an email at hello@lemonado.io.

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