Why connect Semrush to ChatGPT?
Most SEO updates mean exporting Semrush tables and pasting them into ChatGPT to write up. With Lemonado, ChatGPT reads your positions, competitors and gaps live, and can put Search Console clicks next to them, so the update uses today's data.
All your Semrush data
Organic keyword positions and changes, ready to ask about.
Always today's numbers
Competitor domains and their top keywords, synced from Semrush automatically, so answers use today's numbers.
Connect all your tools
Questions like "Are we paying for rankings we have?" use Semrush and Search Console, Ahrefs at once.
How to connect Semrush to ChatGPT
Before you start
- A Semrush account you can sign in to
- A ChatGPT account
- A Lemonado account (the free trial works)
- 1
Connect Semrush in Lemonado
In Lemonado, open Connectors, find Semrush and sign in. Use a Semrush account on a plan with API access, and add your domain and main competitors as projects.
- 2
Turn on external access
In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.
texthttps://mcp.lemonado.io/mcp - 3
Open ChatGPT plugins
Go to chatgpt.com/plugins. Select + and choose Add custom MCP server.
- 4
Add Lemonado
Name it Lemonado, add a short description, and paste the server URL under Connection. Set authentication to OAuth.
texthttps://mcp.lemonado.io/mcp - 5
Create the plugin
Review the acknowledgement and select Create as a plugin. Check the tools ChatGPT discovers, then install it.
- 6
Ask ChatGPT about Semrush
Start a new chat, type @ and pick Lemonado. Sign in to Lemonado when ChatGPT asks. Try "@Lemonado Write this week's SEO update from Semrush: keywords that entered or left the top 10, the biggest movers and what to do next." Or ask: "What should we write about?" or "Is a competitor gaining on us?"
Good to know
- Your ChatGPT account and workspace settings decide whether you can add custom MCP servers. Workspace admins can turn it off.
- Older guides point to Settings → Apps → Developer mode. OpenAI has replaced that flow with Plugins.
What can ChatGPT do with Semrush?
ChatGPT reads your Semrush numbers when you pick @Lemonado, and writes the update, the summary or the next step for you.
@Lemonado Write this week's SEO update from Semrush: keywords that entered or left the top 10, the biggest movers and what to do next.
Here it is: 9 keywords entered the top 10 and 4 left. The tent buying guide gained most. Next step: refresh the sleeping bag guide, which dropped to 9.
Source: Semrush
@Lemonado Give me five article ideas from Semrush keywords our competitors rank for and we don't, with search volume for each.
Five ideas, led by "how to waterproof a tent" (8,100 searches). All five have difficulty under 30.
Source: Semrush
@Lemonado Which competitor gained the most keywords in our top 20 this month?
Northtrail Gear took 27 keywords from our top 20, mostly in sleeping bags. They launched a new guide hub on the 6th.
Source: Semrush
@Lemonado From our Semrush keywords at position 11 to 30, pick the ten with the best mix of volume and low difficulty.
Ten picked. Together they have 34,000 searches a month and an average difficulty of 22.
Source: Semrush
Find keywords two of our competitors rank top 10 for where we don't rank in the top 50. Group them by topic.
212 gap keywords in 6 topics. The largest is tent care and repair: 38 keywords, about 41,000 searches a month, and we have no page on it.
Source: Semrush
Compare our Semrush positions with Search Console clicks for the same keywords last month.
Most match. "Ultralight tent" ranks 3 in Semrush but gets a 0.8% CTR in Search Console, so the title is losing the click.
Source: Semrush
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Other integrations for ChatGPT
All ChatGPT integrations- Google Search Console in ChatGPTAsk Claude, ChatGPT or Cursor about your search queries, rankings and lost clicks.
- Ahrefs in ChatGPTAsk Claude, ChatGPT or Cursor about backlinks and top pages, with Search Console and GA4 next to them.
- Google Analytics in ChatGPTAsk Claude, ChatGPT or Cursor about GA4 traffic, conversions and funnels, next to your ad spend.
- Google Ads in ChatGPTAsk Claude, ChatGPT or Cursor about your Google Ads campaigns, search terms and spend.
- Mixpanel in ChatGPTAsk Claude, ChatGPT or Cursor which campaigns bring users who stick, with Mixpanel next to your ad spend.
- PostHog in ChatGPTPut PostHog product data next to your ad spend in Claude, ChatGPT or Cursor.
Reading this as an AI agent?
Everything an agent needs to set this up, in plain text. Paste this page's link into ChatGPT and ask it to connect you, or copy the block.
# Connect Semrush to ChatGPT (Lemonado MCP) - Server URL: https://mcp.lemonado.io/mcp - Transport: Streamable HTTP - Auth: OAuth; the user signs in to Lemonado in the browser. No API keys. - In Lemonado: connect the Semrush account. Use a Semrush account on a plan with API access, and add your domain and main competitors as projects. - In ChatGPT: Plugins → + → Add custom MCP server ```text https://mcp.lemonado.io/mcp ``` One-click install: https://chatgpt.com/plugins/plugin_asdk_app_69455664de448191bc42a9f6584d34e5 First question to try: "@Lemonado Write this week's SEO update from Semrush: keywords that entered or left the top 10, the biggest movers and what to do next." More: https://lemonado.io/integrations/semrush · https://lemonado.io/llms.txt
Frequently Asked Questions
Yes. Semrush has its own MCP server, and Lemonado installs as a ChatGPT plugin that reads Semrush next to Search Console and your ads. Either way the data comes through Semrush's API, so your plan needs API access.
Yes. Semrush's official MCP server is hosted, so ChatGPT can use it too. It covers Semrush only. Lemonado covers Semrush plus your ad platforms, GA4 and the rest of your stack in one connection, so ChatGPT can answer questions across them.
Check that Lemonado is installed at chatgpt.com/plugins, then pick it with @ in a new chat. Workspace admins can turn custom plugins off. In Lemonado, check that Semrush is connected and External tools is on for the company. If answers stop halfway, check your Semrush API units. Every request uses some, and Semrush stops answering when they run out.
Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Compare our Semrush positions with Search Console clicks for the same keywords last month."
MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.
Still have a question?
Shoot us an email at hello@lemonado.io.
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