Connect
Semrush to
Perplexity
- How do we compare?
https://mcp.lemonado.io/mcpAsk Perplexity to find keywords you're about to lose, and compare your Semrush numbers with what the web says. Lemonado connects them in about 2 minutes, no API keys needed.
https://mcp.lemonado.io/mcpWhy connect Semrush to Perplexity?
Perplexity is built for answers with sources, so it can put your own numbers next to benchmarks, platform changes and news it finds on the web. Connected through Lemonado, it reads your Semrush keywords, positions, competitors and backlinks, so it can find keywords you're about to lose with today's numbers.
All your Semrush data
Organic keyword positions and changes, ready to ask about.
Always today's numbers
Competitor domains and their top keywords, synced from Semrush automatically, so answers use today's numbers.
Connect all your tools
Questions like "Are we paying for rankings we have?" use Semrush and Search Console, Ahrefs at once.
How to connect Semrush to Perplexity
Before you start
- A Semrush account you can sign in to
- A Perplexity account
- A Lemonado account (the free trial works)
- 1
Connect Semrush in Lemonado
In Lemonado, open Connectors, find Semrush and sign in. Use a Semrush account on a plan with API access, and add your domain and main competitors as projects.
- 2
Turn on external access
In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.
texthttps://mcp.lemonado.io/mcp - 3
Open connectors
In Perplexity, open Plugins in the sidebar (or Customize → Connectors). Select Add custom → Connector → Add MCP connector, then Remote.
- 4
Add Lemonado
Name it Lemonado, paste the server URL, set the transport to Streamable HTTP and authentication to OAuth. Click Add.
texthttps://mcp.lemonado.io/mcp - 5
Sign in
Click the connector card, sign in to Lemonado and switch it on.
- 6
Ask Perplexity about Semrush
Try "How does our share of top-10 keywords in Semrush compare with our three main competitors?" Or ask: "Where are we almost on page one?" or "Who links to competitors but not us?"
Good to know
- Custom remote connectors are available on Perplexity Pro, Max and Enterprise. Organization policy can block members from adding them.
- Admins add an organization connector under Enterprise settings → Permissions → Connectors permissions → + Custom connector.
What can Perplexity do with Semrush?
Perplexity reads your Semrush numbers through Lemonado and checks them against cited sources, like benchmarks and platform updates.
How does our share of top-10 keywords in Semrush compare with our three main competitors?
Your numbers come from Lemonado and the benchmarks from cited sources. You're above the median on click-through and below it on conversion rate.
Source: Semrush + the web
Which of our keywords sit at positions 11 to 20 with over 1,000 searches a month?
23 keywords. Nine of them point to the same sleeping bag guide, so one update to that page could lift most of them.
Source: Semrush
Which domains link to at least two of our competitors but not to us?
64 domains. 11 are outdoor blogs with gear roundups that already mention brands like ours.
Source: Semrush
Which keywords dropped out of the top 10 for us in the last 30 days, sorted by search volume?
14 keywords left the top 10. The biggest is "2 person tent" (18,100 searches), down from 4 to 12 after a competitor published a new buying guide.
Source: Semrush
Find keywords two of our competitors rank top 10 for where we don't rank in the top 50. Group them by topic.
212 gap keywords in 6 topics. The largest is tent care and repair: 38 keywords, about 41,000 searches a month, and we have no page on it.
Source: Semrush
Google Ads keywords with spend last month next to our Semrush position for the same keyword.
We spent $3,400 on 19 keywords where we already rank in the top 3 organically. Brand terms are $2,100 of that.
Source: Semrush
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Other integrations for Perplexity
All Perplexity integrations- Google Search Console in PerplexityAsk Claude, ChatGPT or Cursor about your search queries, rankings and lost clicks.
- Google Analytics in PerplexityAsk Claude, ChatGPT or Cursor about GA4 traffic, conversions and funnels, next to your ad spend.
- Google Ads in PerplexityAsk Claude, ChatGPT or Cursor about your Google Ads campaigns, search terms and spend.
- Instagram organic in PerplexityAsk Claude or ChatGPT which posts and reels grow your account, and which ones to turn into ads.
- Pinterest Ads in PerplexityAsk Claude or ChatGPT which pins get saved, clicked and bought.
- Snapchat Ads in PerplexityAsk Claude or ChatGPT which Snapchat ads get swipes and which ones sell.
Reading this as an AI agent?
Everything an agent needs to set this up, in plain text. Paste this page's link into Perplexity and ask it to connect you, or copy the block.
# Connect Semrush to Perplexity (Lemonado MCP) - Server URL: https://mcp.lemonado.io/mcp - Transport: Streamable HTTP - Auth: OAuth; the user signs in to Lemonado in the browser. No API keys. - In Lemonado: connect the Semrush account. Use a Semrush account on a plan with API access, and add your domain and main competitors as projects. - In Perplexity: Plugins → Add custom → Connector ```text https://mcp.lemonado.io/mcp ``` First question to try: "How does our share of top-10 keywords in Semrush compare with our three main competitors?" More: https://lemonado.io/integrations/semrush · https://lemonado.io/llms.txt
Frequently Asked Questions
Yes, through Lemonado. Connect your Semrush account in Lemonado, add Lemonado as a remote connector in Perplexity, and Perplexity can find keywords you're about to lose with your live data.
Yes. Semrush's official MCP server is hosted, so Perplexity can use it too. It covers Semrush only. Lemonado covers Semrush plus your ad platforms, GA4 and the rest of your stack in one connection, so Perplexity can answer questions across them.
Open the Lemonado connector card and check it's switched on and signed in. Custom connectors need Perplexity Pro, Max or Enterprise. In Lemonado, check that Semrush is connected and External tools is on for the company. If answers stop halfway, check your Semrush API units. Every request uses some, and Semrush stops answering when they run out.
Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Google Ads keywords with spend last month next to our Semrush position for the same keyword."
MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.
Still have a question?
Shoot us an email at hello@lemonado.io.
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