Which Agency Analytics alternative should you pick?
AgencyAnalytics builds branded client reports, priced per client. If the bill is the problem, Whatagraph and Porter Metrics do a similar job for less. If you want more than a report, Lemonado does the follow-up work too.
A quick look at the tools
Here's the short version: what each tool does, what it costs to start, and where it comes up short. Full details are below.
AgencyAnalytics
Makes reports
- Best for
- Agencies who send a branded client report
- How you pay
- Pay per client
- Starts at
- From $20/mo billed yearly
- Free plan
- No
- First problem
- The bill scales with every client
Whatagraph
Makes reports
- Best for
- Agencies who send client PDFs
- How you pay
- Pay per connected account
- Starts at
- From €699/mo billed yearly
- Free plan
- No
- First problem
- Floor is €699/mo billed yearly
Porter Metrics
Makes reports
- Best for
- Cheaper Looker Studio links
- How you pay
- Pay per connected account
- Starts at
- From $12.50/mo billed yearly
- Free plan
- Yes, 3 accounts
- First problem
- About 20 sources, built around Looker Studio
Windsor.ai
Moves data
- Best for
- Cheap, steady data into tools you already use
- How you pay
- Pay per ads platform
- Starts at
- From $19/mo billed yearly
- Free plan
- Yes, 1 source
- First problem
- A cheaper pipe, not a marketing co-worker
Supermetrics
Moves data
- Best for
- Teams already in Looker Studio
- How you pay
- Pay per source, user, and destination
- Starts at
- From €39/mo billed yearly
- Free plan
- No
- First problem
- A fourth data source leaves Starter
Lemonado
Looks at the data
- Best for
- Teams who need help looking at the numbers
- How you pay
- Pay for work done
- Starts at
- $149/mo
- Free plan
- 10-day trial
- First problem
- It will not replace a warehouse if every row must live there
Why do agencies leave AgencyAnalytics?
AgencyAnalytics does what it promises: a branded report and a client portal, priced per client. What it does not do is act on what the report shows. Someone on your team still has to read it and decide what to fix.
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The bill grows every time you add a client
AgencyAnalytics charges by client, not by feature. One plan costs $20 per client a month if you pay yearly. Pay month to month and it jumps to $25. That looks simple at first. But add clients and the bill grows fast: 20 clients works out to about $400 a month, before extras like Rank Tracker or AI Tracker.
A finished report still needs a person to act on it
AgencyAnalytics has AI features now: Ask AI answers questions about the data, and you can connect it to ChatGPT or Claude. But all of that still sits on top of a report you have to open and read. Someone still needs to decide what to change and go do it. Lemonado can take that next step for you, inside your ad accounts.
The alternatives
These tools make reports
Whatagraph
Whatagraph does almost the same job as AgencyAnalytics: it turns your ad and analytics data into branded dashboards and PDFs for clients. It costs more to start (plans begin around €699 a month, billed yearly), but every plan includes unlimited team members.
Best for: Bigger agencies who already budget for a premium reporting tool.
Where it falls down: You can't see pricing without booking a demo, and the entry price is steep for a small agency. Like AgencyAnalytics, it only builds the report. It doesn't do any follow-up work in your ad accounts.
- You want the kind of branded report AgencyAnalytics makes, priced a different way.
- Your team is bigger than a few people, since every seat is included.
Porter Metrics
Porter Metrics doesn't build its own dashboards like AgencyAnalytics does. Instead, it feeds your ad and analytics data into Looker Studio (Google's free dashboard tool), so you build the report yourself. It's much cheaper: plans start around $12.50 a month per connected account, billed yearly.
Best for: Small agencies who don't mind building reports in Looker Studio and want a lower bill.
Where it falls down: You have to build your own report layout in Looker Studio. It won't hand you a finished dashboard the way AgencyAnalytics does.
- You're willing to build (or learn to build) reports in Looker Studio.
- You manage a handful of ad accounts and want to keep costs down.
- You want to try the free plan before paying anything.
These tools move your data
Windsor.ai
Windsor.ai doesn't build a finished report either. It's a data pipe: it pulls your ad and analytics numbers into spreadsheets, Looker Studio, or straight into ChatGPT and Claude so you can ask questions about them. It has a real free plan for one data source, and paid plans start around $19 a month.
Best for: Teams who want cheap, steady access to their numbers inside tools they already use.
Where it falls down: It won't build a finished, branded client report the way AgencyAnalytics does. You're putting the report together yourself, in another tool.
- You want a free way to get your data flowing before you pay for anything.
- You mainly want to ask ChatGPT or Claude questions about your numbers.
- You manage a lot of different ad accounts and need many connections.
Supermetrics
Supermetrics is one of the oldest names in this space, and it works like Windsor.ai: it moves your ad and analytics data into Looker Studio, Google Sheets, Excel, or a company database. It doesn't build the finished client report for you.
Best for: Teams who already build reports in Looker Studio or Google Sheets and want an established connector.
Where it falls down: The price adds up fast. The cheapest plan only covers 3 data sources and 1 person. Add a fourth ad platform, or a second teammate, and you need to upgrade.
- Your reports already live in Looker Studio or Sheets, and you only need the data to flow in.
- You want a tool with a long track record, even if it costs more as you grow.
This one does the work
Lemonado works differently from the four tools above. It doesn't only build the report. It can also act on what the report shows. Connect your ad accounts and analytics, then ask a question like you're asking a co-worker. Lemonado builds the report from your live data. Because it's an AI co-worker and not a static dashboard, it can flag problems and follow up on them too.
Best for: Agencies tired of spending hours every week pulling numbers and building the same reports.
Where it falls down: It's not built for a data team that needs to store every raw row of data themselves. That's a different job, and tools like Fivetran are built for it.
- You'd rather ask a question in plain English than build a dashboard by hand.
- You want more than a static report: help spotting problems and following up on them.
- You want it in Slack on every plan, or connected to ChatGPT and Claude on a higher plan.
- You don't want your bill to jump every time you add a teammate or a new ad platform.
How do you switch from AgencyAnalytics to Lemonado?
You don't have to cancel AgencyAnalytics today. Connect your accounts to Lemonado, rebuild the handful of reports your clients check, and run both tools side by side until you trust the new one.
Connect the accounts you already report on
Start with the ad platforms and analytics tools that feed your most-used client reports. Google Ads, Meta Ads, and Google Analytics are common first connections.
Ask for the report in plain English
Skip the drag-and-drop. Describe the report you want in a sentence, like you're asking a co-worker. Lemonado builds it from your live data, and you check it over.
Rebuild the reports clients open
Most agencies only have a handful of reports that clients regularly check. Start with those instead of trying to recreate everything on day one.
Send it where your team already works
Reports can go to Slack, email, or Lemonado's own workspace, Studio. Asking questions from ChatGPT or Claude directly needs a plan one step up from the entry plan. A fully branded client portal, like the one AgencyAnalytics includes on its one plan, is part of Lemonado's top Enterprise plan.
Don't cancel AgencyAnalytics on day one
Run both tools side by side for a few weeks. Once your team trusts the new reports, and no client has noticed a gap, cancel the old subscription.
Still not sure? Answer five questions.
Common questions
It depends on how many clients you manage. AgencyAnalytics costs $20 per client a month if you pay yearly, so five clients works out to about $100 a month. Lemonado's entry plan is a flat $149 a month ($119 if you pay yearly), no matter how many clients or teammates you have. If you only manage a couple of clients and need a PDF, AgencyAnalytics is cheaper. If you manage many clients, or your team keeps growing, Lemonado's flat price catches up fast.
AgencyAnalytics includes a white-labeled client portal on its one plan. Lemonado has something similar called Portal, but it's only on the top Enterprise plan. On lower plans, you can still share a Lemonado report by sending a link.
Yes. It has a feature called Ask AI, automatic AI summaries on reports, and a paid add-on called AI Tracker. All of that still lives on top of a report you open and read yourself. Lemonado works differently: you talk to it like a co-worker, and it can look into problems and sometimes act on them in your ad accounts.
Nothing happens to them. Your AgencyAnalytics reports, dashboards, and client portal stay exactly where they are. Lemonado builds new reports from your live data. It doesn't import your old ones.
Most agencies rebuild the small number of reports that clients check, and leave the rest behind.
AgencyAnalytics doesn't send data to Looker Studio at all. It only builds reports inside its own platform. If you specifically want your numbers flowing into Looker Studio, Porter Metrics or Supermetrics are built for that. You can still use Lemonado on the same data for the AI work.
Not with AgencyAnalytics. It has a 14-day free trial, then no free tier after that. Lemonado gives you $150 in free credits to try it for up to 10 days, no card required. Windsor.ai and Porter Metrics both have permanent free plans if a limited version is enough for you.