Porter Metrics alternatives
The best Porter Metrics alternatives are Windsor.ai (free plan, then $19/mo for 75 accounts), Supermetrics (from €39/mo, the best-known Looker Studio connector), Coupler.io (free, then $24/mo, Sheets first) and DashThis ($44/mo, ready-made dashboards). Pick Lemonado if you want the report built, not another connector. Prices billed yearly.
By Theodor Lindfors, Founding Marketer, Lemonado
The short answer
The best Porter Metrics alternatives in 2026 are Windsor.ai (free plan, then $19/mo billed yearly for 3 sources and 75 accounts), Supermetrics (from €39/mo billed yearly, the best-known Looker Studio connector), Coupler.io (free plan, then $24/mo billed yearly, built around Google Sheets), Two Minute Reports ($81/mo billed yearly, client dashboards) and DashThis (from $44/mo billed yearly, ready-made dashboards). Lemonado is the AI co-worker for marketing: it builds the report itself, so there is no Looker Studio file to keep up. Prices verified November 2026.
Pick Lemonado if- Reports built from a question
- No Looker Studio upkeep
- Accounts checked every morning
Pick Windsor.ai if- Many accounts, small budget
- Free plan to start
- Every destination included
Pick Supermetrics if- Reports stay in Looker Studio
- More sources than Porter
- The established name
Pick Coupler.io if- Your team works in Sheets
- 400+ sources
- Free plan to start
A quick look at the tools
What each tool does, what it costs to start, and where it comes up short. Prices were read on each vendor's own pricing page in November 2026. Full details are below.
LemonadoLooks at the data
- Best for
- Teams who need help looking at the numbers
- How you pay
- Pay for work done
- Starts at
- $149/mo
- Free plan
- 10-day trial
- First problem
- It will not replace a warehouse if every row must live there
Porter MetricsMakes reports
- Best for
- Cheaper Looker Studio links
- How you pay
- Pay per connected account
- Starts at
- From $12.50/mo billed yearly
- Free plan
- Yes, 30 days of history
- First problem
- About 30 sources, built around Looker Studio
Windsor.aiMoves data
- Best for
- Cheap, steady data into tools you already use
- How you pay
- Pay per ads platform
- Starts at
- From $19/mo billed yearly
- Free plan
- Yes, 1 source
- First problem
- A cheaper pipe, not a marketing co-worker
SupermetricsMoves data
- Best for
- Teams already in Looker Studio
- How you pay
- Pay per source, user, and destination
- Starts at
- From €39/mo billed yearly
- Free plan
- No
- First problem
- A third data source leaves Starter
Coupler.ioMoves data
- Best for
- Small teams on Google Sheets
- How you pay
- Pay per ads platform
- Starts at
- From $24/mo billed yearly
- Free plan
- Yes, manual refresh
- First problem
- Starter is one user and one destination
Two Minute Reports
Makes reports
- Best for
- Agencies who want client dashboards on top of Sheets
- How you pay
- Pay by accounts per connector
- Starts at
- From $81/mo billed yearly
- Free plan
- No
- First problem
- 35+ connectors, and no free plan
DashThisMakes reports
- Best for
- Simple dashboards, live in an afternoon
- How you pay
- Pay per dashboard
- Starts at
- From $44/mo billed yearly
- Free plan
- No
- First problem
- One dashboard per client, so tiers climb with clients
Funnel.ioMoves data
- Best for
- Data teams and agencies who need a governed pipe into a warehouse or BI tool
- How you pay
- Plan + flexpoints, from $300/mo billed yearly
- Starts at
- From $300/mo billed yearly
- Free plan
- No
- First problem
- Starter starts at $300/mo billed yearly, plus flexpoints
Porter Metrics feeds Looker Studio. Lemonado builds the report for you. Try it on your own accounts.
What 10 ad accounts in Looker Studio cost on each tool
A worked example: 5 clients, each with Google Ads and Meta, so 10 ad accounts, reported in Looker Studio.
| Tool | How it charges | 10 ad accounts |
|---|---|---|
| Lemonado | One plan, unlimited seats, no fee per account | From $119/mo billed yearly. The report is built for you. See plans |
| Porter Metrics | Per connected account | $80/mo billed monthly (10 × $8 volume price), less billed yearly |
| Windsor.ai | Per data source | Basic covers 3 sources and 75 accounts: $19/mo billed yearly |
| Coupler.io | Plan plus extra accounts | Starter (3 accounts) plus 7 at $4.49: about $55/mo billed yearly |
| Supermetrics | Per source, account and user | Starter caps 2 accounts per source, so Growth: €159/mo billed yearly |
Windsor.ai is the cheapest way to pipe 10 accounts into Looker Studio, and Porter is close behind. Both still leave you building the report. Prices verified November 2026.
Why do people look for a Porter Metrics alternative?
Porter Metrics is one of the cheapest ways to get ad data into Looker Studio: $12.50 per account billed yearly, with MCP and data blending on every plan. People look around when they need more sources, longer history for free, or less time spent in Looker Studio.
The free plan keeps 30 days of history
After the 14-day trial, Porter's free plan keeps unlimited connected accounts, but only 30 days of history (15 for AI chats). Month-over-month works. Year-over-year means paying per account.
About 30 sources
Porter covers the main ad and social platforms, GA4 and Search Console. If a client also wants CRM, ecommerce or email data in the same report, you may need a second tool.
You still build the report
Porter moves the data and gives you templates. Building each client's report in Looker Studio, keeping it working and writing what changed is still your job.
The alternatives
This one does the work
Lemonado is the AI co-worker for marketing. It connects your ad platforms, analytics and 3,000+ other tools, keeps the data in a private warehouse, and builds the report you would otherwise build in Looker Studio. Ask in plain words in Slack, Teams, the web app, or ChatGPT and Claude.
Best for: Small teams and agencies who want the report built, not another Looker Studio file to keep up.
Where it falls down: If all you need is a few accounts piped into Looker Studio, Porter's free plan or Windsor.ai costs less. Lemonado is also new, out of beta in October 2026, so independent reviews are still few.
- You want a client report from one sentence, not a template.
- You want the numbers checked every morning, not only on report day.
- You want CPA spikes flagged in Slack before they burn budget.
- You want unlimited seats for the whole team.
In Claude
In ChatGPTThese tools move your data
Windsor.ai
Windsor.ai moves marketing data from 350+ sources into Looker Studio, Sheets, BI tools, warehouses and Claude or ChatGPT. Every destination is on every plan, and there's a free forever plan.
Best for: Porter users with many accounts and a small budget.
Where it falls down: It's still a pipe, so you build the reports yourself. Yearly plans are not refundable.
- You report on many ad accounts on a small budget.
- You need more than Porter's 30 sources.
- You want unlimited users from the first paid plan.
Supermetrics
Supermetrics sends ads, analytics and CRM data into Looker Studio, Sheets, Excel, Power BI and AI chats. It's the best-known name in marketing data, with about 150 connectors.
Best for: Teams whose reports have to stay in Looker Studio.
Where it falls down: Starter covers 2 sources and 2 accounts per source for 1 user. More accounts mean Growth at €159/mo billed yearly.
- Looker Studio is where your reports live.
- You need sources Porter doesn't have.
- You have a few accounts and one place you report.
Coupler.io
Coupler.io pipes data from 400+ sources into Google Sheets, Excel, Looker Studio, BI tools and AI chats, on a schedule. It has a free plan and an AI agent for questions about your data.
Best for: Teams who build their reports in Google Sheets.
Where it falls down: Starter covers 3 accounts and 1 user. Each extra account is $4.49 a month billed yearly.
- Your reports start in a spreadsheet.
- You need sources outside marketing, like finance or CRM.
- You want a free plan to test with.
Funnel.io
Funnel collects, cleans and maps marketing data, then sends it to Looker Studio, a BI tool or a warehouse. It's a full data platform with Funnel AI and MCP, priced well above Porter.
Best for: Brands and bigger agencies that need clean, mapped data.
Where it falls down: It costs many times what Porter does, and someone still builds the reports.
- Many sources must agree on one set of names.
- You need data in a warehouse as well as Looker Studio.
- You can spend a few hundred a month.
These tools make reports
Two Minute Reports
Two Minute Reports sends data from 35+ connectors to Google Sheets, Looker Studio, AI tools and its own branded client dashboards. One plan has every feature and unlimited seats.
Best for: Agencies who want client dashboards on top of Sheets.
Where it falls down: No free plan, and the price steps up by accounts per connector.
- You report on ad and SEO accounts for clients.
- You want branded dashboards without Looker Studio.
- You want every feature on one plan.
DashThis
DashThis is a simple dashboard tool for agencies: pick a template, connect sources, send a link or PDF. Unlimited users and white label on every plan. You pay per dashboard.
Best for: Agencies who want ready dashboards instead of Looker Studio.
Where it falls down: Each client takes a dashboard, so the plan climbs with clients. About 34 integrations.
- You'd rather not build in Looker Studio at all.
- You have a handful of clients.
- You want white label on the cheapest plan.
Or skip Looker Studio: what Lemonado does instead
Porter gets the data into Looker Studio. Everything after that, building the report, fixing it when a chart breaks and explaining the numbers, is still yours. That's the part Lemonado takes on.
The report, built from a question
Ask "build a monthly report for Client A with spend, CPA and ROAS by channel" and Lemonado builds a live dashboard in Studio. No template, no connector setup.
Reports that send themselves
Put any report on a schedule and it goes out by email or Slack, with every platform in it and no spreadsheet in between.
CPA spikes caught early
A Routine checks the accounts every morning and flags spikes in Slack before they burn budget, instead of you spotting them in next month's report.
Your history, searchable
Lemonado keeps each client's goals, definitions and past reports, so "what worked best last Black Friday?" gets a real answer.
- tasks run by marketing teams during the beta
- 12,000+tasks run by marketing teams during the beta
- in ad spend managed with Lemonado during the beta
- $40Min ad spend managed with Lemonado during the beta
Weekly client reports with insights, across 50+ clients.
“What used to take me an hour or two now takes around 10 minutes.”
Cobus TaylorPerformance Lead, Stitch (50+ clients)1–2h10 minper reportPorter Metrics vs Supermetrics, Windsor.ai and Coupler.io
Porter Metrics vs Supermetrics. Both are built for Looker Studio. Porter charges per account, from $12.50 billed yearly, with MCP on every plan and a free plan. Supermetrics starts at €39/mo billed yearly for 2 sources and 2 accounts each, and has about 150 connectors against Porter's 30. Few accounts and common platforms: Porter. More sources: Supermetrics.
Porter Metrics vs Windsor.ai. Windsor.ai charges by source, not account: Basic is $19/mo billed yearly for 3 sources and 75 accounts, with 350+ sources and every destination. With more than a handful of accounts, Windsor.ai usually costs less.
Coupler.io vs Porter Metrics. Coupler.io is built around Google Sheets and has 400+ sources, including finance and CRM. Porter is built around Looker Studio and marketing data. Both have free plans. Sheets team: Coupler.io. Looker Studio team with a few ad accounts: Porter.
How do you switch from Porter Metrics to Lemonado?
Start with one report and keep Porter running for the rest. Lemonado connects to the ad accounts directly, so nothing needs to move first.
Connect the ad accounts behind one report
Google Ads, Meta, GA4 or whatever feeds the Looker Studio report you rebuild most.
Ask for the same report
Describe it in one sentence. Lemonado builds it in Studio. Put it next to the Looker Studio version and check the numbers.
Put it on a schedule
Send it by email or Slack every week or month. Move the next report when the team trusts it.
Still not sure? Answer five questions.
Common questions
For most teams it's Windsor.ai if you have many accounts and a small budget, Supermetrics if you need more sources in Looker Studio, and Coupler.io if you work in Google Sheets. Lemonado fits teams who want the report built for them instead of keeping up Looker Studio.
Partly. After a 14-day trial, Porter's free forever plan keeps unlimited connected accounts with up to 30 days of history (15 days for AI chats), and MCP is included. For longer history you pay per account. Verified November 2026.
$12.50 per connected account a month billed yearly, or $15 billed monthly. Monthly volume pricing drops the price: 3 accounts are $39.99, 5 to 12 are $8 each, and from 200 accounts it's $2 each. Automation is billed in credits, with 100 free a month. Verified November 2026.
Porter if you have a few accounts on common ad platforms and report in Looker Studio: it's cheaper per account and has a free plan. Supermetrics if you need more sources: about 150 against Porter's 30, from €39/mo billed yearly.
Coupler.io if your reports live in Google Sheets or you need data beyond marketing: 400+ sources, free plan, then $24/mo billed yearly. Porter Metrics if you report in Looker Studio on a few ad accounts: $12.50 per account billed yearly.
Yes, that's what Studio is for. You ask for a dashboard or report in plain words and Lemonado builds it on live data from your connected accounts. Reports refresh on their own and can go out on a schedule.
Every plan has unlimited seats, no fee per connector and no cap on ad spend. You can try it for 10 days with $150 in credits and no card. Current plans and prices are on the pricing page.