Which tool should you pick instead of Supermetrics?
Other tools besides Supermetrics. Some move ads data into spreadsheets or dashboards. Some make client reports. Lemonado reports, checks campaigns, and can change the accounts.
A quick look at the tools
Supermetrics
Moves data
- Best for
- Teams already in Looker Studio
- How you pay
- Pay per source, user, and destination
- Starts at
- From €39/mo billed yearly
- Free plan
- No
- First problem
- A fourth data source leaves Starter
Fivetran
Moves data
- Best for
- Data teams with a company database
- How you pay
- Pay for how much you use
- Starts at
- Usage-based
- Free plan
- Yes, 500k rows/mo
- First problem
- You need a warehouse and someone to run it
Windsor.ai
Moves data
- Best for
- Cheap, steady data into tools you already use
- How you pay
- Pay per ads platform
- Starts at
- From $19/mo billed yearly
- Free plan
- Yes, 1 source
- First problem
- A cheaper pipe, not a marketing co-worker
Coupler.io
Moves data
- Best for
- Small teams on Google Sheets
- How you pay
- Pay per ads platform
- Starts at
- From $24/mo billed yearly
- Free plan
- Yes, manual refresh
- First problem
- Starter is one user and one destination
Whatagraph
Makes reports
- Best for
- Agencies who send client PDFs
- How you pay
- Pay per connected account
- Starts at
- From €699/mo billed yearly
- Free plan
- No
- First problem
- Floor is €699/mo billed yearly
Porter Metrics
Makes reports
- Best for
- Cheaper Looker Studio links
- How you pay
- Pay per connected account
- Starts at
- From $12.50/mo billed yearly
- Free plan
- Yes, 3 accounts
- First problem
- About 20 sources, built around Looker Studio
Improvado
Makes reports
- Best for
- Big companies who want setup done for them
- How you pay
- Pay for how much you use
- Starts at
- $100/mo
- Free plan
- Yes, limited MCP
- First problem
- The $100 plan is MCP into your own chat
Lemonado
Looks at the data
- Best for
- Teams who need help looking at the numbers
- How you pay
- Pay for work done
- Starts at
- $149/mo
- Free plan
- 10-day trial
- First problem
- It will not replace a warehouse if every row must live there
Why do teams look for something else?
You pay per data source, user, and account. The numbers land in Sheets, Looker, or a chat window. Someone on your team still has to use them.
Rated 4.4 / 5 from 823 reviews on G2.
The bill goes up with sources, users, and accounts
Starter is 3 data sources, 1 user, and 3 accounts per source. A fourth source leaves Starter. Extra users, sources, and accounts are add-ons on every package.
AI sits on the pipe. The team context does not.
They added an Insights Agent, an MCP server, and campaign edits from Claude and ChatGPT in beta. You still work in Sheets, Looker, or a generic chat. There is no shared marketing-team layer.
The alternatives
These tools move your data
Fivetran
Fivetran moves data into a company database. 700+ connectors. Free up to 500,000 rows a month, then usage-based. Most marketers cannot set it up themselves.
Best for: Companies that already have a database and someone to run it.
Where it falls down: You need a warehouse destination and a data team. Marketers usually cannot add a new ads account themselves.
- You need the numbers in a company database.
- A data team will run it.
- Your company requires that setup.
Windsor.ai
Windsor moves ads data into spreadsheets, charts, warehouses, and ChatGPT or Claude. 350+ sources. MCP on every plan, including free. Paid from $19/mo billed yearly.
Best for: Teams who want cheap, steady data in a tool they already use.
Where it falls down: It will explain numbers in ChatGPT or Claude. It does not keep a marketing team's shared context, and write-backs are still a confirmation-gated connector.
- You want a free forever plan (1 source) or paid from $19/mo billed yearly.
- You need 350+ sources, or a warehouse destination without Fivetran.
- MCP into ChatGPT or Claude on every plan, including free.
Coupler.io
Coupler pulls data into Google Sheets, Looker Studio, and other destinations. 400+ sources. Free plan with manual refresh. Paid from $24/mo billed yearly.
Best for: Small teams whose reports are already in Google Sheets.
Where it falls down: Starter is 1 user and 1 destination. Many clients means Active ($99/mo billed yearly) or a custom Agency plan.
- Reports stay in Google Sheets.
- You have a few accounts.
- You want a free plan after a 7-day trial.
These tools make reports
Whatagraph
Whatagraph makes dashboards and PDFs you can send to clients. Unlimited users. Whatagraph IQ is included. Plans start at €699/mo billed yearly.
Best for: Agencies that send a branded report every month and can clear a high floor.
Where it falls down: The floor is €699/mo billed yearly. You buy through a demo. Credits are connected accounts. It makes reports. It does not run the accounts.
- You send a branded PDF every month.
- Unlimited seats matter more than a low entry price.
Porter Metrics
Porter connects Looker Studio and BigQuery for less money. You pay per connected account, from $12.50/mo billed yearly. Data blending and MCP are included.
Best for: Small teams who will keep Looker Studio and want a lower bill.
Where it falls down: About 20 sources. Built around Looker Studio. The free plan keeps 30 days of history.
- You will keep Looker Studio.
- You have a few accounts and a small budget.
- You want blending and MCP without an add-on.
Improvado
Improvado is a big-company marketing data platform with an AI agent. 1,000+ sources. Free limited MCP, then $100/mo MCP Only. The full platform is custom.
Best for: Large companies that can wait for a sales-led setup.
Where it falls down: The $100 plan is MCP into your own Claude or ChatGPT. Advanced and Enterprise are custom quotes with white-glove services.
- You want the vendor to set up the full platform.
- You can wait for a long setup.
- Or you only need MCP into a chat you already pay for.
This one does the work
Lemonado is your marketing team's AI co-worker. Connect your ads and analytics, then ask in plain words. It builds the report, and it can do the next step too.
Best for: Teams who spend too much time pulling numbers, and not enough time using them.
Where it falls down: It will not replace a data team that needs every row in a company database.
- You want a report or dashboard from a question.
- You want follow-up work done in the accounts.
- You want it in Slack on every plan, or in ChatGPT and Claude from Automate up.
- Adding people or ads platforms does not raise the bill.
How do you switch from Supermetrics to Lemonado?
Connect the ads and analytics you use. Ask for one report. Rebuild the ten reports people open. Your old Looker Studio dashboards do not come with you.
Connect the sources people already use
Start with the ads and analytics that feed the reports anyone opens.
Ask for the report in plain words
Say what you want. Lemonado builds it. You check it.
Rebuild the ten reports people open
Rebuild those first. Leave the rest until someone asks.
Send it where the team already is
Send the report to Slack, email, or Studio. ChatGPT and Claude need Automate or above.
Do not cancel Supermetrics in week one
Run both until the new reports have a month of trust. Then cancel.
Still not sure? Answer five questions.
Common questions
Starter at Super is €39/mo billed yearly for 3 sources and 1 user. Lemonado Start is $149/mo ($119 billed yearly) with unlimited seats and platforms. Super gets more expensive as you add sources, users, and accounts.
Yes. Some teams keep Looker for client layouts and use Lemonado to build reports, check campaigns, and do the next step.
Yes. Insights Agent in 2025, an MCP server in 2026, and campaign edits from Claude and ChatGPT in open beta. That is AI on the pipe. Lemonado is the marketing co-worker with shared team context.
It stays where it is. Lemonado reads live data. It does not import old Looker Studio dashboards or Supermetrics history files.
If you need years of raw numbers in a company database, keep that tool and use Lemonado on top.
Not to use Lemonado. You need one if finance, legal, or a data team says the raw numbers must live there.
Lemonado has a 10-day trial ($150, no card). Super has a 14-day trial and no free plan. Windsor, Coupler, and Porter have free forever plans. Fivetran is free up to 500k rows/mo. Improvado has a limited free MCP. Whatagraph does not.