Whatagraph alternatives
The best Whatagraph alternatives are AgencyAnalytics for branded client reports (from $20 per client a month), DashThis for simple dashboards (from $44/mo), Databox for KPI dashboards with a free plan, and Porter Metrics or Supermetrics with Looker Studio if you build reports yourself. Whatagraph starts at €699/mo, billed yearly only.
By Theodor Lindfors, Founding Marketer, Lemonado
The short answer
The best Whatagraph alternatives in 2026 are AgencyAnalytics (branded client reports, from $20 per client per month), DashThis (simple client dashboards, from $44/mo), Databox (KPI dashboards with a free plan), Porter Metrics or Supermetrics with Looker Studio (cheapest if you build reports yourself), Funnel.io and Improvado (bigger data platforms) and Lemonado (an AI co-worker that reads the report and does the follow-up work). Whatagraph starts at €699/mo, and both plans are annual only. Prices billed yearly, verified October 2026.
Lemonado is an AI co-worker for marketing teams. It connects to your ad platforms, analytics, CRM and 3,000+ other tools, answers questions from live data, and builds the reports and dashboards you ask for. You reach it in the web app, Slack, Microsoft Teams and email, and in ChatGPT, Claude and Cursor through its MCP server on Automate and up. Seats are unlimited on every plan.
A quick look at the tools
What each tool does, what it costs to start, and where it comes up short. Full details are below.
LemonadoLooks at the data
- Best for
- Teams who need help looking at the numbers
- How you pay
- Pay for work done
- Starts at
- $149/mo
- Free plan
- 10-day trial
- First problem
- It will not replace a warehouse if every row must live there
WhatagraphMakes reports
- Best for
- Agencies who send client PDFs
- How you pay
- Pay per connected account
- Starts at
- From €699/mo billed yearly
- Free plan
- No
- First problem
- Floor is €699/mo billed yearly
AgencyAnalyticsMakes reports
- Best for
- Agencies who send a branded client report
- How you pay
- Pay per client
- Starts at
- From $20/mo billed yearly
- Free plan
- No
- First problem
- The bill scales with every client
DashThisMakes reports
- Best for
- Simple dashboards, live in an afternoon
- How you pay
- Pay per dashboard
- Starts at
- From $44/mo billed yearly
- Free plan
- No
- First problem
- One dashboard per client, so tiers climb with clients
DataboxMakes reports
- Best for
- Small teams who want KPI dashboards and goals
- How you pay
- Per plan, capped by users and sources
- Starts at
- $71/mo billed yearly
- Free plan
- Yes, 1 user, 3 sources
- First problem
- Users and sources are capped on every plan
Porter MetricsMakes reports
- Best for
- Cheaper Looker Studio links
- How you pay
- Pay per connected account
- Starts at
- From $12.50/mo billed yearly
- Free plan
- Yes, 30 days of history
- First problem
- About 30 sources, built around Looker Studio
ImprovadoMakes reports
- Best for
- Big companies who want setup done for them
- How you pay
- Pay for how much you use
- Starts at
- $100/mo
- Free plan
- No
- First problem
- The $100 plan is MCP into your own chat
Windsor.aiMoves data
- Best for
- Cheap, steady data into tools you already use
- How you pay
- Pay per ads platform
- Starts at
- From $19/mo billed yearly
- Free plan
- Yes, 1 source
- First problem
- A cheaper pipe, not a marketing co-worker
SupermetricsMoves data
- Best for
- Teams already in Looker Studio
- How you pay
- Pay per source, user, and destination
- Starts at
- From €39/mo billed yearly
- Free plan
- No
- First problem
- A third data source leaves Starter
Funnel.ioMoves data
- Best for
- Data teams and agencies who need a governed pipe into a warehouse or BI tool
- How you pay
- Plan + flexpoints, from $300/mo billed yearly
- Starts at
- From $300/mo billed yearly
- Free plan
- No
- First problem
- Starter starts at $300/mo billed yearly, plus flexpoints
Why do teams look for a Whatagraph alternative?
Whatagraph does the reporting job well. Define a metric once and the same number shows up in the report, the dashboard, and the chat. There are two plans, Max and Prime, and both are annual.
Rated 4.5 / 5 from 277 reviews on G2.
€699 a month, and only on an annual contract
Max starts at €699/mo billed annually. Prime is a custom quote. Both plans are annual, and Prime needs a call. Credits are connected data accounts, from 50 on Max, and you buy more until you hit the next plan. There is a 14-day Max trial with no card, so you can look before you commit to a year.
The connector list is shorter than you think
Whatagraph lists 68 native integrations. Windsor.ai has 350+ sources and AgencyAnalytics has 85+. Google Sheets, BigQuery, and a custom API cover some of the gap. Premium integrations are Prime only, and so is transfer to Looker Studio. BigQuery transfer, a custom report domain, the public API, and SAML are Prime add-ons. On Max, single sign-on means Google login.
The alternatives
This one does the work
Lemonado is your marketing team's AI co-worker. Connect your ads and analytics, then ask in plain words. It builds the report, and it can do the next step too. Seats are unlimited, and clients or platforms do not change the price.
Best for: Teams who already get the report, and still need someone to read it and act on it.
Where it falls down: A branded client portal and white labeling are on the Enterprise plan. Whatagraph puts white-label reports on Max.
- You want the report from a question, not from a template you maintain.
- You want follow-up work done in the accounts, not another PDF.
- You want it in Slack on every plan, or in ChatGPT and Claude from Automate up.
- You want to start today on a card, not after a demo.
In Claude
In ChatGPTThese tools make reports
AgencyAnalytics
AgencyAnalytics does the same job and publishes the price. One self-serve plan, $20 per client a month billed annually, with all features unlocked: unlimited data sources, unlimited staff and client users, white-label branding, a client portal, and 85+ integrations. MCP for ChatGPT and Claude is included.
Best for: Agencies who want the branded report and the client portal without the €699 floor or an annual contract.
Where it falls down: The bill grows with every client, so 20 clients is about $400 a month billed annually, and past 25 clients you are quoted. Rank Tracker and AI Tracker are paid add-ons. Like Whatagraph, it builds the report and stops there.
- You want a price you can read and a card you can enter today.
- You have a handful of clients, so per-client pricing beats a flat floor.
- White-label reports, a client portal, and MCP are all in the one price.
DashThis
DashThis is the simplest tool here. Connect your sources, pick a template, and send a dashboard. Every plan has unlimited users and integrations, and you pay by the number of dashboards. Individual is $44/mo billed yearly ($54 monthly) for 3 dashboards. 14-day trial. Verified October 2026.
Best for: Small agencies and freelancers who want clean client dashboards without a learning curve.
Where it falls down: Three dashboards on the entry plan goes quickly. Layouts are template-first, so custom analysis is limited.
- You want a dashboard live in an afternoon.
- You have only a few clients.
- Templates cover what clients want to see.
Databox
Databox builds KPI dashboards and scorecards from your sources, with goals, alerts and an AI analyst called Genie. The free plan is real: 1 user, 3 sources, 1 dashboard. Analyst is $71/mo billed yearly for 1 user and 5 sources. Team Core is $199/mo billed yearly. Verified October 2026.
Best for: Teams who track KPIs against goals and want to start free.
Where it falls down: Users and sources are capped on every plan, so a growing team climbs tiers fast. Its pricing page shows different figures in different places, so check before you buy.
- You track KPIs against goals.
- You want to start on a free plan.
- A few dashboards cover what you need.
Porter Metrics
Porter Metrics is the low-cost route. It feeds your marketing data into Looker Studio, Sheets, Power BI, and AI chats, and you build the report. $12.50/mo per connected data source account billed annually, with a free forever plan and MCP on every plan.
Best for: Small agencies willing to build in Looker Studio to keep the bill small.
Where it falls down: You lay out the report yourself. It lists 26 connectors, and the free forever plan is 3 connected accounts with 30 days of history, and 15 days for AI chats.
- You already build reports in Looker Studio.
- You want a free plan to test with real accounts first.
- One subscription covers all your clients.
Improvado
Improvado is the enterprise shape of the same idea: a marketing data platform with governance rules, an AI agent, and MCP. MCP Only is $100/mo with 2 million rows a year. Starter is from $20,000 a year, Growth from $50,000, and Enterprise is custom.
Best for: Large teams who need SSO and compliance, and want the vendor to build the setup.
Where it falls down: The $100 plan is MCP into your own Claude or ChatGPT, not the platform. Advanced and Enterprise are custom quotes, so the same demo gate as Whatagraph.
- You need SSO, HIPAA, or governance rules on top of reporting.
- You want creative analytics or multi-touch attribution as modules.
- Or you only need MCP into a chat you already pay for.
These tools move your data
Windsor.ai
Windsor.ai skips the report and moves the data: 350+ sources into Looker Studio, Sheets, warehouses, Claude, and ChatGPT. Free forever plan for one source. Paid from $19/mo billed yearly, with unlimited users from Basic up.
Best for: Teams who only need the numbers to arrive somewhere cheap and reliable.
Where it falls down: No finished client report, so you build it elsewhere. Paid plans cap data sources at 3 on Basic and 7 on Standard, and rows are metered on top at $20 per extra million on Basic.
- You already have somewhere to build the report.
- You want to test on a free plan before paying.
- Unlimited users matter and the entry price has to be low.
Supermetrics
Supermetrics is the older, bigger pipe into Looker Studio, Sheets, Excel, Power BI, and AI chats, with its own Studio and AI credits. Starter is $44/mo billed yearly ($55 monthly) for 2 data sources, 1 user, and 1 destination.
Best for: Teams whose reports already live in Sheets or Looker Studio and who want the established name.
Where it falls down: It climbs fast. Growth is $177/mo billed yearly for 6 sources and 2 users. There is no free plan, only a 14-day trial, and no branded client report.
- Sheets, Looker Studio, or Power BI is the destination.
- You want no row meter. Supermetrics charges no data volume fees.
- You want AI credits inside the same subscription.
Funnel.io
Funnel.io is the other sales-led platform in this set. Starter carries 117 connectors, 13 destinations, and 5 users. Business goes to 579 connectors, 46 destinations, unlimited users, and warehouse exports. Funnel AI and MCP are on every plan.
Best for: Big teams who want one vendor holding the data, the dashboards, and the measurement.
Where it falls down: Capacity is bought as flexpoints on top of the plan: 50 for a connector, 5 for an account, 150 for a Looker Studio or Sheets destination, and 300 for a warehouse. Starter is one workspace and one portal.
- You need hundreds of connectors and warehouse destinations.
- You want MMM, MTA, or incrementality testing from the same vendor.
- Client portals with custom branding matter, which needs Business.
How do you switch from Whatagraph to Lemonado?
Connect the ads and analytics you report on. Ask for one report. Rebuild the reports clients open. Your Whatagraph reports and templates do not come with you.
Connect the accounts you already report on
Start with the platforms feeding the client reports people actually open. Google Ads, Meta Ads, and Google Analytics are the usual first three.
Ask for the report in plain words
Skip the template. Describe the report you want, and Lemonado builds it from live data. You check it.
Rebuild the reports clients open
Most teams have a handful that get read. Start with those. Leave the rest until someone asks.
Send it where the team already is
Reports go to Slack, Teams, email, or Studio. ChatGPT and Claude need Automate or above. A branded client portal is Enterprise.
Time it against your renewal
Both Whatagraph plans are annual. Run Lemonado alongside it, get a month of reports your clients accept, then let the contract lapse instead of paying twice.
Still not sure? Answer five questions.
Common questions
Almost every client reporting tool. AgencyAnalytics starts at $20 per client per month, DashThis at $44/mo and Databox at $71/mo, all billed yearly, against Whatagraph's €699/mo floor.
Porter Metrics with Looker Studio is cheapest of all, from $12.50/mo billed yearly, if you're happy to build the reports yourself. Prices verified October 2026.
Whatagraph Max starts at €699/mo billed annually, and Prime is a custom quote. Lemonado Start is $149/mo ($119 billed yearly) with unlimited seats, and adding clients or platforms does not change it. Whatagraph includes unlimited users too, but the floor is the floor.
One credit is one connected data account, like one Facebook Ads account. Max starts at 50, and you buy more until you reach the next plan. Lemonado charges credits for work the AI does, like building a report, not for how many accounts you connect.
Yes. Whatagraph IQ is on both plans: report creation, themes, plain-language summaries, and IQ chat. IQ+ is Prime only, and IQ Agents are early access, in testing, and not part of a plan yet. Lemonado is the co-worker that keeps your team's context and can act on what it finds.
On Whatagraph, Looker Studio transfer is Prime and BigQuery transfer is a Prime add-on. If those destinations matter, Windsor.ai and Supermetrics feed both and publish their prices, and Porter Metrics covers Looker Studio. You can run Lemonado on the same data for the AI work.
Nothing. Your Whatagraph reports, templates, and client folders stay where they are. Lemonado reads live data and builds new reports. It does not import Whatagraph history.
Most teams rebuild the few reports clients actually open and leave the rest behind.
Yes. Looker Studio is free for Google data, Databox is free for 1 user and 3 sources, and Windsor.ai and Porter Metrics have free forever plans. Whatagraph has no free plan, and both its plans are billed annually.
AgencyAnalytics has a 14-day trial with no card. Improvado has no free plan. Lemonado fronts you $150 in credits for 10 days, no card.