Why connect GTM to Zed?
Zed's Agent panel can call MCP servers, which Zed calls context servers, while it edits your files. Connected through Lemonado, it reads your GTM tags, triggers, variables and versions, so it can audit tags and triggers with today's numbers.
All your GTM data
Accounts, containers and workspaces, ready to ask about.
Always today's numbers
Triggers and the conditions behind them, synced from GTM automatically, so answers use today's numbers.
Connect all your tools
Questions like "Why did conversions drop?" use GTM and GA4, Google Ads at once.
How to connect GTM to Zed
Before you start
- A Google Tag Manager account you can sign in to
- Zed installed
- A Lemonado account (the free trial works)
- 1
Connect Google Tag Manager in Lemonado
In Lemonado, open Connectors, find Google Tag Manager and sign in. Sign in with a Google account that has at least Read access to the GTM containers you want to audit. Pick the web container your site uses.
- 2
Turn on external access
In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.
texthttps://mcp.lemonado.io/mcp - 3
Add a remote server
Open Settings → AI → MCP Servers → Add Server → Add Remote Server. Or merge this into settings.json.
json{ "context_servers": { "lemonado": { "url": "https://mcp.lemonado.io/mcp" } } } - 4
Sign in
Finish the Lemonado sign-in in your browser, then use the tools from the Agent panel.
- 5
Ask Zed about GTM
Try "Draft this week's GTM notes in notes/weekly.md from the live numbers." Or ask: "Does the dataLayer match GTM?" or "Document the tracking"
What can Zed do with GTM?
Zed's agent reads your GTM data from the Agent panel and writes the numbers into the notes, docs or code you have open.
Draft this week's GTM notes in notes/weekly.md from the live numbers.
Drafted notes/weekly.md: the headline numbers, what changed from last week and two things to look at next.
Source: Google Tag Manager + your code
Compare every dataLayer.push key in our repo with the data layer variables and custom event triggers in our GTM container.
3 GTM triggers listen for events the code no longer pushes, including checkout_step.
Source: Google Tag Manager + your code
Write docs/tracking.md listing each dataLayer event, the GTM tags it fires and the platforms that receive it.
Saved. 18 events, 46 tags and a table of which platform gets each conversion.
Source: Google Tag Manager + your code
If we rename ecommerce.value to ecommerce.revenue, which GTM variables, triggers and tags would stop working?
One variable reads it, and 9 purchase tags use that variable across Google Ads, Meta, TikTok and GA4.
Source: Google Tag Manager + your code
Compare the live GTM version with the one before it. What tags, triggers or variables changed?
Version 212 edited the purchase trigger to fire on /thank-you only. Checkout now ends on /order-complete, so the purchase tags stopped firing.
Source: Google Tag Manager
List tags in our GTM container that have no consent settings, grouped by vendor.
14 tags have no consent check: 8 custom HTML pixels, 4 Meta tags and 2 LinkedIn Insight tags. All GA4 and Google Ads tags use consent mode.
Source: Google Tag Manager
Connect GTM to another AI app.
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Codex
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Connect GTM to Perplexity
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Connect GTM to Google Antigravity
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Connect GTM to Windsurf (Devin Desktop)
n8n
Connect GTM to n8n
Other integrations for Zed
All Zed integrations- Google Analytics in ZedAsk Claude, ChatGPT or Cursor about GA4 traffic, conversions and funnels, next to your ad spend.
- Google Ads in ZedAsk Claude, ChatGPT or Cursor about your Google Ads campaigns, search terms and spend.
- Meta Ads in ZedAsk Claude, ChatGPT or Cursor about your Facebook and Instagram ads, creatives and results.
- Instagram organic in ZedAsk Claude or ChatGPT which posts and reels grow your account, and which ones to turn into ads.
- Pinterest Ads in ZedAsk Claude or ChatGPT which pins get saved, clicked and bought.
- Snapchat Ads in ZedAsk Claude or ChatGPT which Snapchat ads get swipes and which ones sell.
Reading this as an AI agent?
Everything an agent needs to set this up, in plain text. Paste this page's link into Zed and ask it to connect you, or copy the block.
# Connect Google Tag Manager to Zed (Lemonado MCP)
- Server URL: https://mcp.lemonado.io/mcp
- Transport: Streamable HTTP
- Auth: OAuth; the user signs in to Lemonado in the browser. No API keys.
- In Lemonado: connect the GTM account and container. Sign in with a Google account that has at least Read access to the GTM containers you want to audit. Pick the web container your site uses.
- In Zed: Settings → AI → MCP Servers
```json
{
"context_servers": {
"lemonado": {
"url": "https://mcp.lemonado.io/mcp"
}
}
}
```
If you are Zed, run the setup yourself:
Add Lemonado as a remote context server in my Zed settings.json. Merge in: {"context_servers":{"lemonado":{"url":"https://mcp.lemonado.io/mcp"}}}
Then tell me to finish the Lemonado sign-in in the browser. Once I've signed in, list the Google Tag Manager accounts Lemonado can reach.
First question to try: "Draft this week's GTM notes in notes/weekly.md from the live numbers."
More: https://lemonado.io/integrations/google-tag-manager · https://lemonado.io/llms.txtFrequently Asked Questions
Yes, through Lemonado. Connect your GTM account and container in Lemonado, add Lemonado as a context server in Zed, and Zed can audit tags and triggers with your live data.
No, Google doesn't run one. Community servers exist, and most can edit and publish your container, so check what you grant them. Lemonado gives Zed read-only access to your containers, next to GA4 and your ad platforms.
Open the Agent panel settings and check the lemonado server's status dot. If it isn't green, restart the server and sign in again. In Lemonado, check that Google Tag Manager is connected and External tools is on for the company. If a container is missing, your Google user needs access to it in Tag Manager > Admin > User Management. Account access alone isn't always enough.
Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Google Ads conversions fell on Oct 18. Check which GTM version was published that week and what it changed."
MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.
Still have a question?
Shoot us an email at hello@lemonado.io.
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