Why connect Snowflake to ChatGPT?
Most marketing questions about Snowflake are small: last week's revenue by channel, how many customers came back. They still end up as tickets. Pick Lemonado with @ in ChatGPT and it queries the warehouse for you, with live ad spend from Google Ads and Meta next to the numbers.
All your Snowflake data
Tables and views your role can read, ready to ask about.
Always today's numbers
Column names, types and descriptions, synced from Snowflake automatically, so answers use today's numbers.
Connect all your tools
Questions like "What does a paying customer cost?" use Snowflake and BigQuery, GA4 at once.
How to connect Snowflake to ChatGPT
Before you start
- A Snowflake account you can sign in to
- A ChatGPT account
- A Lemonado account (the free trial works)
- 1
Connect Snowflake in Lemonado
In Lemonado, open Connectors, find Snowflake and sign in. Create a read-only role that can use one warehouse and the schemas marketing should see, and connect with that. Keep raw PII schemas out of the grant.
- 2
Turn on external access
In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.
texthttps://mcp.lemonado.io/mcp - 3
Open ChatGPT plugins
Go to chatgpt.com/plugins. Select + and choose Add custom MCP server.
- 4
Add Lemonado
Name it Lemonado, add a short description, and paste the server URL under Connection. Set authentication to OAuth.
texthttps://mcp.lemonado.io/mcp - 5
Create the plugin
Review the acknowledgement and select Create as a plugin. Check the tools ChatGPT discovers, then install it.
- 6
Ask ChatGPT about Snowflake
Start a new chat, type @ and pick Lemonado. Sign in to Lemonado when ChatGPT asks. Try "@Lemonado From Snowflake, give me last week's net revenue, orders and new customers, and how each compares with the week before." Or ask: "Can you write the update?" or "How many came back?"
Good to know
- Your ChatGPT account and workspace settings decide whether you can add custom MCP servers. Workspace admins can turn it off.
- Older guides point to Settings → Apps → Developer mode. OpenAI has replaced that flow with Plugins.
What can ChatGPT do with Snowflake?
ChatGPT reads your Snowflake numbers when you pick @Lemonado, and writes the update, the summary or the next step for you.
@Lemonado From Snowflake, give me last week's net revenue, orders and new customers, and how each compares with the week before.
Net revenue $412k (+7%), 3,980 orders (+5%), 1,140 new customers (-3%). Average order value rose because of the tent bundle.
Source: Snowflake
@Lemonado Draft three sentences for the leadership channel on October revenue against plan, using the Snowflake finance model.
Draft ready: October closed at $1.71M net, 4% over plan. Returns came in higher than usual, and new customers were 9% under target.
Source: Snowflake
@Lemonado What share of customers who first bought in Q2 placed a second order within 90 days?
27% reordered within 90 days, up from 22% for Q1 customers. Most second orders were consumables like stove fuel.
Source: Snowflake
@Lemonado Compare Meta-reported purchases last month with Snowflake orders tagged utm_source=facebook.
Meta reports 2,310 purchases, Snowflake has 1,780 orders from Facebook UTMs. The gap is about what you'd expect from Meta's view-through window.
Source: Snowflake + Meta
Rank product categories by gross margin dollars last quarter, using the margin view in Snowflake.
Tents bring 38% of margin dollars on 24% of revenue. Accessories sell the most units but bring only 9% of margin after shipping.
Source: Snowflake
Compare the purchases Google Ads reported last week with orders in Snowflake that have a gclid.
Google Ads reported 412 purchases, Snowflake has 371 orders with a gclid. Most of the gap is view-through conversions Google counts and your store never sees.
Source: Snowflake + Google Ads
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Other integrations for ChatGPT
All ChatGPT integrations- Google BigQuery in ChatGPTAsk Claude, ChatGPT or Cursor about your GA4 export and BigQuery tables without writing SQL.
- Google Analytics in ChatGPTAsk Claude, ChatGPT or Cursor about GA4 traffic, conversions and funnels, next to your ad spend.
- Meta Ads in ChatGPTAsk Claude, ChatGPT or Cursor about your Facebook and Instagram ads, creatives and results.
- Stripe in ChatGPTPut Stripe revenue next to your ad spend in Claude, ChatGPT or Cursor.
- Pipedrive in ChatGPTAsk Claude, ChatGPT or Cursor about your Pipedrive deals, and which ads bring the ones that close.
- Amplitude in ChatGPTAsk Claude, ChatGPT or Cursor which campaigns bring Amplitude users who stick around.
Reading this as an AI agent?
Everything an agent needs to set this up, in plain text. Paste this page's link into ChatGPT and ask it to connect you, or copy the block.
# Connect Snowflake to ChatGPT (Lemonado MCP) - Server URL: https://mcp.lemonado.io/mcp - Transport: Streamable HTTP - Auth: OAuth; the user signs in to Lemonado in the browser. No API keys. - In Lemonado: connect the Snowflake role and warehouse. Create a read-only role that can use one warehouse and the schemas marketing should see, and connect with that. Keep raw PII schemas out of the grant. - In ChatGPT: Plugins → + → Add custom MCP server ```text https://mcp.lemonado.io/mcp ``` One-click install: https://chatgpt.com/plugins/plugin_asdk_app_69455664de448191bc42a9f6584d34e5 First question to try: "@Lemonado From Snowflake, give me last week's net revenue, orders and new customers, and how each compares with the week before." More: https://lemonado.io/integrations/snowflake · https://lemonado.io/llms.txt
Frequently Asked Questions
No. ChatGPT only sees what Lemonado's Snowflake role can read, and Lemonado only sends the query results it needs for each answer. Keep sensitive schemas out of that role and they stay out of every answer.
Yes. Snowflake's managed MCP server is hosted, so ChatGPT can use it too. It covers Snowflake only. Lemonado covers Snowflake plus your ad platforms, GA4 and the rest of your stack in one connection, so ChatGPT can answer questions across them.
Check that Lemonado is installed at chatgpt.com/plugins, then pick it with @ in a new chat. Workspace admins can turn custom plugins off. In Lemonado, check that Snowflake is connected and External tools is on for the company. If a table is missing, the role can't see it. Grant USAGE on its database and schema and SELECT on the table, then ask again.
Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Compare the purchases Google Ads reported last week with orders in Snowflake that have a gclid."
MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.
Still have a question?
Shoot us an email at hello@lemonado.io.
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