Why connect Instagram to Claude?
Instagram's own insights show one post at a time. Claude with Lemonado reads your reels, saves, shares and follows together, finds what the best ones have in common and checks whether they'd work as Meta ads.
All your Instagram data
Posts and reels, ready to ask about.
Always today's numbers
Profile visits and follows, synced from Instagram automatically, so answers use today's numbers.
Connect all your tools
Questions like "Do organic winners work as ads?" use Instagram and Meta Ads, TikTok Ads at once.
How to connect Instagram to Claude
Before you start
- A Instagram organic account you can sign in to
- A Claude account
- A Lemonado account (the free trial works)
- 1
Connect Instagram organic in Lemonado
In Lemonado, open Connectors, find Instagram organic and sign in. Connect an Instagram professional (business or creator) account. Personal accounts have no insights.
- 2
Turn on external access
In the company's settings, open External tools, turn the connection on, choose which sources it can reach and copy the server URL.
texthttps://mcp.lemonado.io/mcp - 3
Open Claude's connectors
Go to claude.ai and open Customize → Connectors. Click + Add, then Add custom connector.
- 4
Add Lemonado
Name it Lemonado and paste the server URL. Continue, review the sign-in settings Claude detects, and choose Sign in now.
texthttps://mcp.lemonado.io/mcp - 5
Sign in and turn it on
Approve access in the Lemonado window. Back in Claude, open a new chat and switch Lemonado on from the connectors menu.
- 6
Ask Claude about Instagram
Try "Which reels got the most saves and shares this quarter? Make an artifact with what they have in common and 5 ideas for next month." Or ask: "Which reels get saved?" or "Which posts should be ads?"
Good to know
- Custom connectors work on Claude Free, Pro, Max, Team and Enterprise. Free accounts can add one.
- On Team and Enterprise, an owner adds the connector first under Organization settings → Connectors → Add → Custom → Web. Members then connect their own accounts.
- Remote connectors belong to your Claude account, so the same connection shows up in Claude Desktop and Cowork. Requests come from Anthropic's cloud, not your computer.
What can Claude do with Instagram?
Claude reads your Instagram numbers, explains what moved and turns the answer into an artifact you can share.
Which reels got the most saves and shares this quarter? Make an artifact with what they have in common and 5 ideas for next month.
The top 10 are all tutorials under 30 seconds, and 8 show the result first. The artifact has 5 ideas built on that format.
Source: Instagram
Which reels got the most saves this month, and what do they have in common?
The top 5 are all how-to reels under 30 seconds with text on screen in the first frame.
Source: Instagram organic
Which organic posts should we turn into ads?
3 reels beat the account's average share rate by 3x. None of them has been used in an ad yet.
Source: Instagram organic
When is our audience most active, based on the last 90 days?
Weekdays 7 to 9pm and Sunday mornings. Posts in those windows reach 34% more people.
Source: Instagram organic
Do our best organic reels also perform as Meta ads?
2 of 3 do. The how-to reel became the account's cheapest ad at $22 per purchase.
Source: Instagram organic
Connect Instagram to another AI app.
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Connect Instagram to Google Antigravity
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Connect Instagram to Windsurf (Devin Desktop)
Zed
Connect Instagram to Zed
n8n
Connect Instagram to n8n
Other integrations for Claude
All Claude integrations- Google Ads in ClaudeAsk Claude, ChatGPT or Cursor about your Google Ads campaigns, search terms and spend.
- Meta Ads in ClaudeAsk Claude, ChatGPT or Cursor about your Facebook and Instagram ads, creatives and results.
- Google Analytics in ClaudeAsk Claude, ChatGPT or Cursor about GA4 traffic, conversions and funnels, next to your ad spend.
- Google Search Console in ClaudeAsk Claude, ChatGPT or Cursor about your search queries, rankings and lost clicks.
- Google Sheets in ClaudeUse your media plans, targets and offline sales sheets in Claude, next to live ad data.
- LinkedIn Ads in ClaudeAsk Claude, ChatGPT or Cursor about LinkedIn campaigns, lead forms and who converts.
Reading this as an AI agent?
Everything an agent needs to set this up, in plain text. Paste this page's link into Claude and ask it to connect you, or copy the block.
# Connect Instagram organic to Claude (Lemonado MCP) - Server URL: https://mcp.lemonado.io/mcp - Transport: Streamable HTTP - Auth: OAuth; the user signs in to Lemonado in the browser. No API keys. - In Lemonado: connect the Instagram professional account. Connect an Instagram professional (business or creator) account. Personal accounts have no insights. - In Claude: Customize → Connectors → Add custom connector ```text https://mcp.lemonado.io/mcp ``` One-click install: https://claude.ai/directory/lemonado First question to try: "Which reels got the most saves and shares this quarter? Make an artifact with what they have in common and 5 ideas for next month." More: https://lemonado.io/integrations/instagram-organic · https://lemonado.io/llms.txt
Frequently Asked Questions
Yes, through Lemonado. Connect your Instagram professional account in Lemonado and add Lemonado to Claude. Claude can then read posts, reels, reach, saves and follows. Personal accounts don't have insights, so switch to a professional account first.
In Claude, open Customize → Connectors and check that Lemonado says Connected, then switch it on from the connectors menu in the chat. In Lemonado, check that Instagram organic is connected and External tools is on for the company. If insights are missing, check the account is a professional account. Instagram only keeps insights for professional accounts.
Yes, if both are connected in Lemonado. One connection reaches every source you allow, so you can ask things like "Do our best organic reels also perform as Meta ads?"
MCP is included in Lemonado's paid plans and in the free trial, so you can try it before you pay.
Still have a question?
Shoot us an email at hello@lemonado.io.
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