Hook scores
Every ad gets a hook score. Sort the account by how well ads stop the scroll.
See why your winning ads win
See why your winning ads win. Lemonado scores every ad's hook, spots creative fatigue early, and compares ads across Google, Meta, LinkedIn, TikTok, Pinterest and Snapchat. Then ask why in plain English.
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Why did After yoga win?
The first three seconds hold. People see the can in a real class, not a studio. That is why the hook is 86 and ROAS is 4.8x. Keep the budget here.
Video retention
Views and clicks
Hook
86
ROAS
4.8x
Spend
$12.1k
Hook rate
Share who stay after 3 seconds.
ROAS
4.8x
ROI
3.2x
Spend
$12.1k
How to see why your winning ads win
Lemonado shows you why your winning ads win. Its Creatives workspace scores every ad's hook, flags creative fatigue before it eats your budget, and compares ads across six ad platforms in one place.
Then you ask why. "What do our top five Meta ads have in common?" gets an answer from your live numbers. You can also tie creative results to GA4 or Shopify, beyond what the ad platform reports.
Fatigue detection
Creatives flags ads that are wearing out, while they still have budget behind them.
Every platform in one place
See if a concept that wins on Meta also wins on TikTok, Google or LinkedIn.
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Hook rate, creative fatigue and the numbers behind a winner
Here's how teams usually track them, and how Lemonado does it.
Hook rate
Without AI
Divide 3-second views by impressions, ad by ad.
With Lemonado
Every ad gets a hook score. Sort the whole account by it.
Creative fatigue
Without AI
Notice it after CPA has already climbed.
With Lemonado
Creatives flags it early, while the ad still has budget.
Ad fatigue
Without AI
Guess whether one ad is tired or the whole audience is.
With Lemonado
Ask Lemonado, and it compares your ads to tell you which.
Frequency
Without AI
Check it ad set by ad set, in each platform.
With Lemonado
See it next to CTR and CPA when an ad starts to slip.
Winners across platforms
Without AI
Open each ad platform and compare by eye.
With Lemonado
Compare one concept on Meta, TikTok and Google side by side.
Ready to stop doing this by hand?
Try for freeWinning ads analysis
Ask why, and see the numbers
Every number comes from your connected accounts. Open the view behind it, sort by hook score or fatigue, or compare two ads head to head.
Lemonado Chat
Why are our top Meta ads winning this month?
Query executed against your live data
select ad_name, format, length_sec, hook_score, roas
from meta_ads_creatives
where date >= date_trunc('month', current_date)
order by roas desc
limit 5;Source rows
- Top 5 ads by ROASAll videos under 20 seconds
- Outdoor openings (4 ads)Highest hook scores in the account
- Studio-shot videos (3 ads)Hook scores less than half as high
Traced to live data
Your top five ads by ROAS are all videos under 20 seconds. Four have the highest hook scores in the account, and all four open on the product in use outdoors. Three of the five also mention the lifetime warranty in the primary text.
Lemonado analyzes your ads. It doesn't make or launch them.
Ask it something real.
Try for freeWhat's in the Creatives workspace
Creatives sits on the same data as the rest of Lemonado, so you can ask about it from the app, Slack, Teams, ChatGPT or Claude.
Views
Saved views of your own ads by hook score, fatigue and head to head. Break results down by age, gender, country and channel.
Discover
Find competitor ads and pin them to boards the team and the AI co-worker work from. Discover is a setting you turn on in Labs.
Shares
Share a set of creatives by link, with comments, so your designer or client sees what you see.
FAQ
Frequently Asked Questions
Lemonado does. Its Creatives workspace scores each ad's hook, flags creative fatigue, and lets you pin competitor ads to boards through Discover in Labs. Then you ask in plain English why an ad wins and get an answer from your own numbers.
Lemonado is a strong pick if you want Meta creative analytics next to the rest of your data. It scores hooks, flags fatigue and compares Meta ads head to head. It also covers Google, LinkedIn, TikTok, Pinterest and Snapchat, so you can see if a winning Meta concept works elsewhere.
Lemonado analyzes Meta ads performance on your live data. Ask "Why did Meta CPA go up this week?" and it finds the ad set, the ad and the likely cause. Creatives adds hook scores and fatigue flags for every ad.
Hook rate is the share of people who watched the first few seconds of your video ad, out of everyone who saw it. On Meta it's usually 3-second video views divided by impressions. A low hook rate means people scroll past before your message starts.
A good hook rate is one that beats your own best ads. It depends on platform, format and audience, so look at your top ads' hook rates and treat that as your bar. A new ad well below it usually needs a new opening.
Frequency goes up, click-through rate goes down and CPA climbs, all at once and with no other change. Lemonado's Creatives flags this for you, so you can swap the ad before it wastes budget.
Creative fatigue is one ad wearing out. Ad fatigue is broader: the audience is tired of your ads in general. Creative fatigue needs a new version of the ad. Ad fatigue can need new angles, new audiences or lower frequency.
Creatives comes with the Automate plan and up, and the free trial includes it. The trial gives you $150 in credits for 10 days, with no card needed. See lemonado.io/pricing for the plans.
Still have a question?
Shoot us an email at hello@lemonado.io.
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