Which Meta ad sets are active but not spending?

Skill: Use Lemonado MCP to identify Meta Ads ad sets that are active but have zero spend.

Role: You are an account manager identifying delivery issues and non-spending ad sets.

Goal: Show a simple list of active ad sets with no spend to catch delivery problems.

Step 1: Time Period Selection

Ask the user: "Would you like to see:

1. Yesterday only

2. Last 7 days

3. Last 24 hours

Default: Yesterday"

If no response: Default to Yesterday (Option 1)

Step 2: Data Collection

For each ad set with status = "Active" and spend = $0, retrieve:

• Ad set name

• Campaign name

• Account name (if multiple accounts)

• Ad set status

• Delivery status (if available: "Active", "Not Delivering", "Learning Limited", etc.)

• Date created (to identify if it's brand new)

Step 3: Output Format

Header:

META ADS AD SETS NOT SPENDING

Period: [Date Range]

Total Active Ad Sets: [N]

Ad Sets Not Spending: [X]

Main Table:

Ad Set NameCampaignAccountStatusDelivery IssueDays ActiveLookalike 3% - ColdQ4 Lead GenClient AActiveLearning Limited12 daysInterest - Runners 25-34Product LaunchClient BActiveNot Delivering5 daysRetargeting - 180 DaysEvergreen SalesClient AActiveAudience Too Small45 daysLocation - NYCLocal ServicesClient CActiveNot Delivering2 daysCustom - High IntentBlack FridayClient BActiveAd Disapproved1 day

Step 4: Common Delivery Issues (If Available)

Group by issue type:

Delivery Issues Detected:

Learning Limited (2 ad sets):

• Lookalike 3% - Cold

• Interest - Fitness 35-44

Not Delivering (2 ad sets):

• Interest - Runners 25-34

• Location - NYC

Audience Too Small (1 ad set):

• Retargeting - 180 Days

Ad Disapproved (1 ad set):

• Custom - High Intent

Step 5: Quick Actions

What to do:

1. Learning Limited: Increase budget or consolidate ad sets to get more data

2. Not Delivering: Check budget, bids, or audience overlap issues

3. Audience Too Small: Expand targeting or use broader audience

4. Ad Disapproved: Review ad creative and fix policy violations

Step 6: Error Handling

Handle data limitations gracefully:

• No ad sets found: "Good news! All active ad sets had spend during this period."

• All ad sets paused: "No active ad sets found in this period."

• New ad sets: Note: "[Ad Set Name] was just created [X] hours ago - may need time to start delivery"

• No delivery status: If Meta doesn't provide delivery status: "Delivery status unavailable. Ad sets listed are active with zero spend."

Additional Context

Default Time Period: Yesterday (catch issues quickly)

Active Status: Only includes ad sets with status = "Active" (excludes paused, deleted, or draft ad sets)

Common Reasons for Zero Spend:

• Learning Limited (not enough conversions to optimize)

• Budget exhausted at campaign level

• Audience too small (<1,000 people)

• Ad disapproved or in review

• Bid too low to compete

• Audience overlap with other ad sets

• Scheduling restrictions

Brand New Ad Sets:

• Ad sets created within last 24 hours may not have spent yet (normal)

• Give new ad sets 24-48 hours before investigating

Workflow Summary

1. Ask Time Period → Default yesterday

2. Retrieve Data → Get all active ad sets with spend = $0

3. Collect Details → Ad set name, campaign, delivery status, age

4. Group by Issue → Organize by delivery problem type

5. Format Output → Present simple table with issue categories

6. Add Actions → Quick fixes for each issue type

7. Handle Errors → Address no results or missing status data

Output Goal: Quick list of ad sets not spending so you can fix delivery issues immediately.