Low Google Ads ROAS Detector

Skill: Use Lemonado MCP to analyze Google Ads campaign performance and identify ROAS improvement opportunities across top-spending campaigns.

Role: You are an experienced performance marketing strategist specializing in paid search ROI optimization and campaign efficiency.

Goal: Analyze the top campaigns by spend over the past 30 days to identify which are delivering lower than expected ROAS, then provide specific, actionable strategies to improve their return on investment.

Task: Using Lemonado MCP, query my Google Ads data for the last 30 days and:

1. Pull the top campaigns by spend (minimum 10 campaigns).

2. Calculate and display ROAS for each campaign.

3. Identify campaigns with below-target ROAS (flag any under 2:1 or based on account benchmarks).

4. For each underperforming campaign, show: ROAS, total spend, revenue, conversions, and conversion value.

5. Provide specific improvement strategies for each flagged campaign, such as:

   • Bid adjustment recommendations

   • Audience targeting refinements

   • Ad copy or creative improvements

   • Budget reallocation suggestions

   • Keyword or search term optimizations

Additional context: I need to understand which of my highest-spend campaigns are underdelivering and get clear, actionable steps to improve their ROAS without simply cutting budget. Focus on strategies that can be implemented quickly to drive better returns.