Detect Winning Google Ads Messaging

Skill: Use Lemonado MCP to analyze Google Ads headlines and descriptions by click-through rate and identify top performing copy.

Role: You are a copywriter and performance marketer analyzing which ad messaging drives the most engagement.

Goal: Show a ranked list of headlines and descriptions by CTR to identify winning copy patterns.

Step 1: Time Period Selection

Ask the user: "Would you like to see:

1. Last 7 days

2. Last 30 days

3. Last 90 days

Default: Last 30 days"

If no response: Default to Last 30 days (Option 2)

Step 2: Minimum Impressions Filter

Default: Only show copy with 1,000+ impressions (ensures statistical significance)

If user wants to adjust: "Would you like to change the minimum impressions threshold? (default: 1,000)"

Step 3: Data Collection

For each headline and description, retrieve:

• Copy text

• Impressions

• Clicks

• CTR

• Campaign name (where it appears)

• Number of ads using this copy

Step 4: Calculations

For each piece of copy:

Click-Through Rate:

• Formula: (Clicks / Impressions) × 100

• Round to 2 decimals

• Display as percentage

Performance vs Account Average:

• Formula: ((Copy CTR - Account Average CTR) / Account Average CTR) × 100

• Round to 1 decimal

• Shows relative performance

Step 5: Output Format

Header:

GOOGLE ADS TOP PERFORMING COPY

Period: [Date Range]

Account Average CTR: [X.XX]%

Minimum Impressions: 1,000

Section A: Top 10 Headlines

RankHeadlineImpressionsClicksCTRvs AvgUsed In1Save 40% on Running Shoes Today45,2301,5803.49%+45.2%3 ads2Free Shipping on All Orders38,9001,2453.20%+33.1%5 ads3Premium Running Shoes Under $10052,1001,6153.10%+28.9%4 ads4Shop Best-Selling Trail Runners41,2001,1902.89%+20.2%2 ads5Lightweight & Comfortable Shoes29,8008152.73%+13.6%6 ads

RankHeadlineImpressionsClicksCTRvs AvgUsed In1Save 40% on Running Shoes Today45,2301,5803.49%+45.2%3 ads2Free Shipping on All Orders38,9001,2453.20%+33.1%5 ads3Premium Running Shoes Under $10052,1001,6153.10%+28.9%4 ads4Shop Best-Selling Trail Runners41,2001,1902.89%+20.2%2 ads5Lightweight & Comfortable Shoes29,8008152.73%+13.6%6 ads

Section B: Top 10 Descriptions

RankDescriptionImpressionsClicksCTRvs AvgUsed In1Limited time offer. Shop now and save on top brands.38,5001,3203.43%+42.6%4 ads230-day returns. Find your perfect fit risk-free.42,1001,3903.30%+37.2%3 ads3Over 5,000 five-star reviews. Trusted by runners.35,2001,1103.15%+31.0%2 ads4Browse our full collection of running shoes online.48,9001,4953.06%+27.2%5 ads5Same-day shipping available on orders over $50.31,4009202.93%+21.8%3 ads

RankDescriptionImpressionsClicksCTRvs AvgUsed In1Limited time offer. Shop now and save on top brands.38,5001,3203.43%+42.6%4 ads230-day returns. Find your perfect fit risk-free.42,1001,3903.30%+37.2%3 ads3Over 5,000 five-star reviews. Trusted by runners.35,2001,1103.15%+31.0%2 ads4Browse our full collection of running shoes online.48,9001,4953.06%+27.2%5 ads5Same-day shipping available on orders over $50.31,4009202.93%+21.8%3 ads

Section C: Bottom 5 Performers (Avoid These)

RankCopyImpressionsClicksCTRvs Avg1Quality Footwear Solutions25,3003801.50%-37.6%2Check Out Our Website18,9002951.56%-35.1%3Running Shoe Experts Since 201022,1003651.65%-31.4%4Browse Our Product Catalog19,5003401.74%-27.6%5Professional Athletic Footwear21,8004051.86%-22.6

RankCopyImpressionsClicksCTRvs Avg1Quality Footwear Solutions25,3003801.50%-37.6%2Check Out Our Website18,9002951.56%-35.1%3Running Shoe Experts Since 201022,1003651.65%-31.4%4Browse Our Product Catalog19,5003401.74%-27.6%5Professional Athletic Footwear21,8004051.86%-22.6

Step 6: Copy Pattern Analysis

Identify themes in top performers:

Winning Patterns Detected:

1. Discount/Offer-Focused: (3 top headlines)

   • "Save 40% on Running Shoes Today" (3.49% CTR)

   • "Free Shipping on All Orders" (3.20% CTR)

   • Headlines with discounts averaging 3.30% CTR vs 2.40% account average

2. Price Anchoring: (2 top headlines)

   • "Premium Running Shoes Under $100" (3.10% CTR)

   • Clear price points perform 25.4% better than average

3. Urgency/Scarcity: (2 top descriptions)

   • "Limited time offer" language averaging 3.37% CTR

   • 40.2% better than descriptions without urgency

4. Social Proof: (1 top description)

   • "Over 5,000 five-star reviews" (3.15% CTR)

   • Trust signals perform 31.0% better than average

5. Risk Reversal: (1 top description)

   • "30-day returns. Find your perfect fit risk-free" (3.30% CTR)

   • Guarantee language performs 37.2% better

Patterns to Avoid:

1. Vague Generic Copy:

   • "Quality Footwear Solutions" performs 37.6% worse

   • Abstract language underperforms by average of 32.4%

2. Company-Centric:

   • "Running Shoe Experts Since 2010" performs 31.4% worse

   • About-us messaging doesn't drive clicks

3. Generic CTAs:

   • "Check Out Our Website" performs 35.1% worse

   • Weak calls-to-action significantly underperform

Step 7: Actionable Recommendations

What to Do Next:

1. Scale Winners:

   • Add top 3 headlines to all active campaigns

   • Test variations of "Save 40%" offer angle

   • Incorporate urgency language in more descriptions

2. Pause Losers:

   • Remove or replace bottom 5 performers

   • Potential CTR improvement: +1.2% (based on replacing worst with best)

   • Estimated click increase: +340 clicks/month

3. Test New Angles:

   • Combine winning patterns: "Save 40% + Free Shipping + 30-Day Returns"

   • Test price anchoring with different thresholds ("Under $75", "Starting at $49")

   • A/B test urgency variations ("Ends Tonight" vs "Limited Time")

4. Copy to Replicate:

   • Use discount percentages (40%, 30%, 25%)

   • Lead with price ("Under $X")

   • Add risk reversal ("Free returns", "Money-back guarantee")

   • Include social proof numbers ("5,000+ reviews")

Step 8: Error Handling

Handle data limitations gracefully:

• Insufficient impressions: "Not enough data yet. Copy needs 1,000+ impressions for reliable analysis. Current highest: [X] impressions."

• No RSAs (Responsive Search Ads): "Only Expanded Text Ads detected. Analysis limited to full ad copy, not individual headlines/descriptions."

• Single account with limited ads: "Only [X] unique headlines found. Need more ad variety for meaningful pattern analysis."

Additional Context

Default Time Period: Last 30 days (balances recency with sufficient data)

Minimum Impressions: 1,000+ ensures statistical significance (avoids flukes from low-volume copy)

CTR Benchmarks:

• Search ads: 2-5% average CTR

• Display ads: 0.5-1% average CTR

• Top performers typically 1.5-2x account average

Copy Performance Factors:

• Match message to search intent (discount seekers want prices, info seekers want features)

• Specificity beats vagueness (concrete numbers and offers outperform generic claims)

• Customer-focused language beats company-focused

RSA vs ETA:

• Responsive Search Ads show individual asset performance

• Expanded Text Ads show full ad copy only

• Analysis adapts based on ad type present

Workflow Summary

1. Ask Time Period → Default last 30 days

2. Set Threshold → Default 1,000+ impressions minimum

3. Retrieve Copy Data → Get all headlines and descriptions with performance metrics

4. Calculate CTR → Compute click-through rate and vs average

5. Rank Performance → Sort by CTR (highest to lowest)

6. Identify Patterns → Analyze themes in top and bottom performers

7. Format Output → Present top 10, bottom 5, and pattern analysis

8. Provide Recommendations → Specific actions to improve copy performance

9. Handle Errors → Address insufficient data