Unleashing the Power of Data with Lemonado's Analytics

Unleashing the Power of Data with Lemonado's Analytics

As the founder of Octopus Club, a bustling online marketplace for preloved baby, kids, and maternity items, I've always been driven by the desire to create a sustainable shopping platform that truly serves our community. Lemonado's Analytics has been instrumental in helping us realize this vision.

As the founder of Octopus Club, a bustling online marketplace for preloved baby, kids, and maternity items, I've always been driven by the desire to create a sustainable shopping platform that truly serves our community. Lemonado's Analytics has been instrumental in helping us realize this vision.

How did you do analytics before Lemonado?

We keep track of the business everyday so I've always had a preatty good sense. Every time we needed to know something we'd download the CSV files from Sharetribe and make analysis in Excel. As you hear, they were ad-hoc and sometimes limited as lot of the data is in extended data and not easily accesssible.

What was it like adopting Lemonado?

The integration of Sharetribe Analytics into our platform was a breeze, and the impact was immediate. Literally we just had to paste the API keys and the dada got synced and dashboards created.

Is there anything that stands out?

One of the standout features of Lemonado is its ability to combine data from different tables and sources. This has provided us with a holistic view of our marketplace, something which was lacking. For example you can see how many users have made a transaction and not.

I'd like to highlight the tool's remarkable capability to unlock what we refer to as 'extended data' and present it in a readily usable format. This functionality has completely eliminated the need for the laborious tasks of data downloads and parsing in Excel. As a result, our operations have become significantly more streamlined, allowing us to focus on our core mission: connecting parents with a world of preloved items more effectively."

Ana Estrougo, Founder of The Octopus Club

What is the user interface like?

It’s very user friendly. The real game-changer is how we've democratized data across our organization. Now, every member of our team can effortlessly visualize and design dashboards, harnessing the power of data and nurturing a data-driven culture within the Octopus Club.”

Are there things missing?

Yes, but I'm asking for things all the time, my list is long and the people at Lemonado are amazing at getting back to me and helping me find what I need. I'd say that this is was truly sets Lemonado apart - its commitment to customer success. Their support team has been exceptional, always ready to answer any question I have, and developing features I've requested. For example, I asked for the related data feature so that I could see how many transactions each user has made and they fixed it. Now I asked to improve it further with triggering abilities and they're working on it.

Would you recommend Lemonado?

In the world of online marketplaces, data is king. And with Lemonado, we're not just playing the game - we're leading it.
Lemonado has been a game-changer for Octopus Club. It has empowered us to better understand our users, make informed decisions, and ultimately, create a more engaging and effective platform for our community. We wholeheartedly recommend Lemonado to any online marketplace looking to leverage data for growth and success.